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Marketing ManagerEZ Baths is one of the fastest growing brands in the acrylic bath remodeling industry and we are looking for quality people to join our winning team. Our goal is simple, to beautify bathrooms across the southeast by manufacturing and installing attractive, durable and low maintenance bath remodeling fixtures. Thereby enriching the lives of those we touch.EZ Baths is seeking to hire an experienced Marketing Manager to join our team. The Marketing Manager will effectively plan, develop and implement the marketing, advertising, canvassing, lead generation, and promotional activities of the organization and its brand.Essential Duties and ResponsibilitiesThis list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.• Establish a system of reports and communications for all information from the marketing team to the call center and sales team for solid communication and feedback.• Develop and implement B2C lead generation programs with targets, measures, and objectives.• Plan and oversee the organization's advertising and promotional activities including print, internet, shows/events, direct mail, TV and other sources. • Coordinate the production of a wide range of marketing communications.• Manage Canvassing and Lead Generation teams (Recruit, Hire, Train, Assign, Oversee).• Guide the day-to-day activities of marketing department employees and identify and manage outsourced vendors.• Oversee copywriting, design, layout, production and the implementation of all marketing materials.• Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the marketing plan.• Actively participate in a weekly Staff Meeting in Baton Rouge.• Oversee the implementation of the marketing strategy - including campaigns, events, digital marketing, and PR.Specific Responsibilities of the Job• Develop and maintain sales collateral, newsletters, brochures, and many other materials related to marketing.• Communicate with outside advertising agencies on ongoing campaigns. • Track campaigns, prepare performance analysis reports of post campaign and make recommendations to concurrent programs for corrective modifications. • Maintain open communication lines with all organizations and provide prompt answers to requests and convey concise, clear, and timely information.• Conduct market research to determine market requirements for existing and future products.• Analyze results of advertisement and marketing campaigns.• Execute a wide variety of details that are involved with direct mail, email broadcast campaigns, outbound calls, marketing trade shows and events, public relations, customer communications, media advertisements, promotions, search engine directories and other marketing plans.• Prepare new product marketing plans for product introductions. • Manage social media presence and direct programs to improve social media reputation and recognition.• Undertake continuous analysis of competitive environment and consumer trends.• Research and manage vendor relationships.Education and/or Experience• College degree or equivalent experience.• 1 – 3 years Customer Care experience: preferably in a manufacturing environment.• Strong internet and PC skills, including Microsoft Office.• Experience with MAS 100 (Sage) or comparable operating accounting software.• Enjoy working with people.• Friendly, energetic and positive attitude• Excellent written and oral communication skills.• Good time management skills.• Must be detail oriented, highly organized and able to perform under pressure.• Ability to work well with all levels of internal management and staff, as well as outside clients and vendors.• Have a team player attitude and willingness to always go that extra mile for the customer and team.• Have good problem-solving skills.
