Marketing Manager

1 week ago


Baton Rouge, Louisiana, United States Bally's Corporation Full time

About Bally's Corporation
Bally's Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally's owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally's Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.

With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

The Role
Responsible for assisting and informing guests of marketing promotions, casino events, lodging and transportation questions, or any other question a guest may have. Provides outstanding guest service to internal and external guests. Oversee the Players Club Supervisor to ensure service standards are met.

Responsibilities

  • Build positive guest and team member relations.
  • Participates and conducts departmental meetings.
  • Must be able to work a flexible schedule as required by business operations, including nights, weekends, and holidays.
  • Perform other duties as assigned or reasonably requested by any member of management.
  • Works closely with Director of Marketing and department managers to develop marketing plans and strategies to execute business plans and grow revenue.
  • Leads and participates in management level meetings intended to communicate marketing initiatives for the organization.
  • Identify and execute upon opportunities as they relate to the position.
  • Support the development, strategy and execution of all marketing initiatives.
  • Writes promotion and special event rules and ensures implementation occurs as designed.
  • Analyze and make recommendations on promotions, special events and entertainment.
  • Develops contracts, ensures the contract approval process is followed and communicates to outside vendors and business partners at the property.
  • Supports the process vendor selection and other purchasing processes.
  • Works with outside vendors to ensure delivery and pricing is acceptable with organizational purchasing standards.
  • Builds strategic alliances with reputable business partners creating greater brand awareness and financial benefits to the property.
  • Monitors GL activity for expense control including tracking invoices, payroll verification, accruals, prepaid accounts, and variance reporting for areas assigned.
  • Coordinates with various departments and agencies regarding departmental needs, such as ensuring the proper staffing and supplies are ready on time.
  • Helps direct reports achieve outlined goals and plans of action objectives by periodically meeting with and assisting staff with tasks and needs.
  • Respond in a pro-active manner regarding market dynamics to assure achievement of business objectives.
  • Routinely and periodically checks subordinates primary job responsibility tasks, tracking mechanisms and work to ensure compliance with organizational and department standards.
  • Create SOPS for all departmental processes.
  • Adheres to regulatory, departmental, and company policies in an ethical manner and endorses business objectives, ethics and values of the company and property.
  • Must proactively prioritize needs and effectively manage resources.
  • Must use business communications skills, experience in reviewing and developing materials and collateral.
  • Immediately report any safety hazards, problems, or maintenance issues to the appropriate party.

Qualifications

  • A high school diploma or GED equivalent, required.
  • Bachelor's degree, preferred.
  • 3 years of supervisory experience, preferred.
  • Must have experience in advertising and/or marketing campaigns; and marketing promotions and/or special events.
  • Must possess excellent teamwork, interpersonal, and guest service skills.
  • Able to effectively communicate in English via verbal and written.
  • Must have a professional demeanor and presence with the ability to interact with guests and team members in the Company.
  • Must possess excellent guest service skills to effectively deal with guests.
  • Must be able to obtain and maintain a Louisiana Gaming Permit

What's In It For You

  • Top industry pay
  • Tuition Reimbursement
  • 401k with company match
  • Comprehensive health packages
  • Paid Time Off

Target Compensation Range

  • $65,000 Annual Salary

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.  Duties, responsibilities, and activities may change at any time with or without notice.


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