Manager, Lifecycle Marketing

Who We Are… When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s next…From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.Who We Are…When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the bringing our characters to life, the bringing them to your living rooms and the creating what’s next…From brilliant creatives to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.Your New Role…The Manager, Lifecycle Marketing will lead the lifecycle marketing strategy for HBO Max for our high-risk audience cohorts. You will lead efforts to identify and re-engage subscribers exhibiting unhealthy usage patterns or signs of churn risk. You’ll develop targeted, data-driven journeys across CRM and other channels that nudge these customers towards healthier engagement habits, helping them rediscover value in the service and ultimately improving retention.Your Role Accountabilities…Define and track signals of high-risk engagement (Viewing frequency, content diversity, binge behaviors) and create programs to positively alter customer behaviors. Liaison with partner marketing teams and partner platforms to continuously push for enhancement to communication channels within partner environments and within our owned environmentsDevelop the strategy for lifecycle programs across the customer lifecycle, delivering best-in-class communication and experiences that increase engagement and retention rates for HBO MaxBrief in all campaign strategies and work with Design, Copy, Project Management, and CRM Ops on campaign executionIdentify untapped opportunities to engage with our customers during their lifecycle by working cross-functionally with MarTech, Partner Marketing, Monetization, Engagement, Creative and CRM OpsImplement testing roadmap & strategy to continually optimize lifecycle programs, including identifying opportunities for A/B testingContinuously monitor existing campaign results to identify new optimizations Effectively communicate learnings and results to leadership and partner stakeholdersQualifications & Experience…5+ years’ experience with a track record of delivering success in a similar roleExperience evaluating and optimizing toward specific subscriber lifecycle KPIs (engagement, retention)Effective communicator, presenter, influencer with a highly collaborative styleHighly developed organizational, planning and analytical capabilitiesExcited by working in a fast-paced environment with excellent troubleshooting and QA skills - strong attention to detail essentialBachelor’s degree preferredPassion for entertainment is a plusHow We Get Things Done…This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.Championing Inclusion at WBDWarner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.