Brand Intelligence Manager

3 days ago

Auburn Hills, United States Mopar Full time

To lead and evolve Stellantis’ global brand tracking and analysis capabilities, ensuring a deep understanding of brand perception, positioning, and potential. This role will be instrumental in shaping strategic brand decisions by leveraging customer insights, qualitative research, and collaboration across departments. Key Responsibilities:  Brand Tracking Management Own and manage the global brand tracking survey and tool across markets Ensure consistency, relevance, and strategic alignment of KPIs Translate tracking results into actionable insights for brand and product teams. Qualitative Research Leadership Design and oversee qualitative studies to explore current and potential brand territories. Identify emotional and cultural drivers of brand perception. Partner with external agencies and internal stakeholders to deliver high-impact research. Brand Architecture & Positioning Structure and evolve the analytical framework for brand positioning. Define and refine brand value models and perception maps. Support brand teams in aligning product and communication strategies with brand identity Cross-Functional Collaboration Work closely with the Clinic/Product research department to assess future product contribution to brand equity. Collaborate with Product, Design, and Communication teams to ensure brand coherence. Strategic Insight Generation Synthesize customer knowledge into strategic recommendations Develop a robust framework to evaluate Brand value/equity based on tangible and intangible attributes Present findings to senior leadership and global brand teams Contribute to long-term brand strategy development Key interactions Brands Marketing &Product Directors Brand CEO / Corporate functions/ CMO / Regional Brands leaders External partners Basic Qualifications:  Bachelor’s degree in Marketing, Business, Psychology, Sociology, or related field Minimum 10 years in brand research, tracking, strategic marketing roles or related fields Proven background in customer research and brand analysis (automotive experience not mandatory). International experience and cross-cultural sensitivity are essential Strong strategic thinking and analytical capabilities. Expertise in both quantitative and qualitative research methodologies. Excellent storytelling and presentation skills. Ability to influence and collaborate across global teams. Experience in the U.S.OEMs/ brands Preferred Qualifications:  Product Planning experience Global project management Analytics/data/IA/Social Listening 

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