Ram Commercial Brand Manager

1 week ago


Auburn Hills, United States Mopar Full time

The Ram Professional Brand manager will have the opportunity to establish and execute a successful nameplate product and marketing strategy, both short and long term, to maximize sales, share, and profitability.  Manage Volume, Mix, incentive and profitability targets, strategies and execution. Identify opportunities to improve and optimize performance. Develop, execute, and communicate a Go To Market strategy for the Ram brand and specific products lines. Manage Brand throughput and profitability performance during transitions such as model years and new model launches. Work constructively together with the Product Planning, the Product Design Office, Engineering, advertising and finance. Provide organizational direction on assembling and executing brand strategy while interfacing with cross functional organizations Presentation opportunities internally to senior management and externally to journalists and suppliers.  Interact with Business Centers and Dealers personnel to develop current and future product and sales strategies. Manage a high performance and fast paced, energetic environment. Basic Qualifications Bachelor's Degree At least 4 years related work experience in automotive Preferred Qualifications: 5 + years of brand marketing experience in automotive 5+ years of automotive field sales operations experience Understanding of commercial vehicles, target truck markets, and target customers



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