Digital Marketing

Job Description What is the opportunity?We are seeking a skilled Digital Marketing and Email Specialist to manage RBC Capital Markets (RBCCM)’s global email marketing efforts and provide broad marketing support across the Digital & Social Media team, as part of the Client & Marketing Strategy Group. The ideal candidate will be a versatile digital marketer who is proficient in Marketo with a strong understanding of email marketing best practices.Email MarketingSubject Matter Expert in Marketo or similar marketing automation platform: Serve as the primary expert in email marketing automation, managing all aspects of RBCCM’s Marketo platform to ensure effective email campaign execution, with a strong understanding of how email marketing fits into the overall objectives of the business.Best Practices: Stay informed of best practices, industry trends, and AI impacts to continuously evolve RBCCM’s email strategy.Global Email Execution: Lead the development and deployment of global email marketing campaigns that aligns with business and marketing objectives, through the distribution of highly relevant content delivered to our target client audiences.Regional Email Oversight: Provide strategic governance and email execution on behalf of regional marketing teams to ensure alignment with global email strategies and best practices.List Maintenance and Hygiene: Manage and maintain target audience email lists to drive business objectives and manage deliverability, conversions and click rates.Measurement and Optimization: Track, analyze and report email campaign performance and user journeys across channels, providing insights and recommendations to optimize engagement and conversion rates.Partnership with Web Team: Collaborate closely with the RBCCM web team to ensure seamless integration of email campaigns with web content and user experience strategies.Cross-Channel Coordination: Coordinate with other marketing channels such as social media, paid media, and website management to ensure a cohesive strategy.Focus on Personalization: Create personalized email campaigns to enhance engagement and conversion rates.Data-Driven Strategy: Take a strong data-driven approach to continuously refine email and digital marketing strategies based on insights and performance metrics.Team Collaboration: Collaborate effectively with the Digital & Social Media team, as well as stakeholders across Client & Marketing Strategy, RBC Capital Markets business units, and other RBC lines of business.Digital Marketing SupportGeneral Activity Support: Assist the Global Head of Digital & Social Media with various digital marketing activities, including campaign planning, content creation, and analytics.Quality Assurance (QA): Provide QA support across the Digital & Social Media team, ensuring the accuracy and effectiveness of all digital channels.What do you need to succeed?Minimum 5 years of experience in email marketing and digital marketing Advanced proficiency in MarketoStrong understanding of email marketing best practices, including list management, segmentation, Account Based Marketing and A/B testing.Bachelor’s degree in Business Administration is required, a concentration in Marketing or Communications is preferredStrong communication and copywriting skills is requiredExperience in HTML, GA4, and deliverability tools is preferred Highly organized and entrepreneurial, with a strong drive for client service.Ability to thrive in a fast-paced, independent, corporate environment interacting with senior leadership and clients, while managing multiple projects simultaneouslyExcellent relationship management and partner development capabilities and skillsExperience managing multiple, high-visibility projectsStrong analytical skills with a focus on optimizationExperience across Microsoft Office, with strong experience in ExcelWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.A comprehensive Total Rewards Program includes competitive compensation and flexible benefits, such as 401(k) program with company-matching contributions, health, dental, vision, life, disability insurance, and paid-time off.Leaders who support your development through coaching and managing opportunities.Ability to make a difference and lasting impact.Work in a dynamic, collaborative, progressive, and high-performing team.Opportunities to do challenging work.Opportunities to build close relationships with clients.The expected salary range for this particular position is $95,000 - $135,000, depending on your experience, skills, and registration status, market conditions and business needs. You have the potential to earn more through RBC’s discretionary variable compensation program which gives you an opportunity to increase your total compensation, provided the business meets its performance targets and you meet your individual goals.RBC’s compensation philosophy and principles recognize the importance of a highly qualified global workforce and plays a critical role in attracting, engaging and retaining talent that:Drives RBC’s high-performance cultureEnables collective achievement of our strategic goalsGenerates sustainable shareholder returns and above market shareholder valueAbout RBCRoyal Bank of Canada is Canada’s largest bank, and one of the largest banks in the world, based on market capitalization. We are one of North America’s leading diversified financial services companies, and provide personal and commercial banking, wealth management, insurance, investor services and capital markets products and services on a global basis. We have over 80,000 full- and part-time employees who serve more than 16 million personal, business, public sector and institutional clients through offices in Canada, the U.S. and 37 other countries. For more information, please visit rbc.com.