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Director, Business Intelligence
2 weeks ago
The New York Red Bulls are one of 30 Major League Soccer (MLS) teams. RBNY, one of the ten charter clubs of MLS, has competed in the league since its founding in 1996. The Red Bulls play home matches at Sports Illustrated Stadium (SIS) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull, for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.Position SummaryThe New York Red Bulls are seeking a strategic and analytically-driven Director of Business Intelligence, CRM, and Data Analytics to lead our data initiatives and transform how we understand and engage with our fans, optimize business operations, and drive revenue growth. This role will be instrumental in building a comprehensive data ecosystem that supports decision-making across all areas of the organization, from fan engagement and ticket sales to sponsorship activation and operational efficiency.RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with:The New York Red Bulls are one of 30 Major League Soccer (MLS) teams. RBNY, one of the ten charter clubs of MLS, has competed in the league since its founding in 1996. The Red Bulls play home matches at Red Bull Arena (RBA) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull, for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams.Education & ExperienceBachelor's degree in Analytics, Data Science, Business, Marketing, or related field; Master's degree preferred5+ years of experience in data analytics, business intelligence, or CRM management2+ years of leadership experience managing analytical teamsExperience in sports, entertainment, or consumer-facing industries preferredTechnical SkillsAdvanced proficiency in SQL, Python, R, or similar analytical programming languagesExpert knowledge of CRM platforms (Salesforce preferred)Experience with business intelligence tools (Power BI, Tableau, Looker, etc.)Familiarity with data warehousing, ETL processes, and cloud analytics platforms (AWS, Azure, Google Cloud)Knowledge of marketing automation platforms and customer data platforms (CDPs)Core CompetenciesStrong analytical and problem-solving skills with ability to translate complex data into actionable insightsExcellent communication and presentation skills for both technical and non-technical audiencesStrategic thinking with ability to align data initiatives with business objectivesProject management experience with ability to manage multiple initiatives simultaneouslyUnderstanding of privacy regulations (GDPR, CCPA) and data security best practicesPreferred QualificationsExperience in Professional sportsKnowledge of sports analytics, fan behavior analysis, and venue operationsCertification in relevant analytics platforms or methodologiesExperience with predictive modeling, machine learning, and advanced statistical analysisFamiliarity with journey orchestration, digital marketing attribution and multi-touch attribution modelingFamiliarity with prompt engineering and AI workflow automationTravel 0-10%PermanentBenefits eligibleDirector, Business IntelligenceRed BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.
