Vice President, Marketing

Company DescriptionGovini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply Chain, Science and Technology, Production, Sustainment, and Modernization teams with AI-enabled Applications and best-in-class data to more rapidly imagine, develop, and field the capabilities we need. Today, the national security community and every branch of the military rely on Govini to enable faster and more informed Acquisition decisions.Job DescriptionWe are looking for a revenue-focused Vice President of Marketing to provide strategic andoperational management to further scale Govinis market leadership in the defense, intelligence,and federal civilian markets. This role works closely with the Founder, CEO, and Executive Teamto develop annual strategic plans and lead the execution of those programs.The role oversees all marketing programs and initiatives including brand, public relations, thoughtleadership, research publishing, product marketing, and events. This includes executing twomarquis initiatives in the defense space: the annual National Security Scorecard, which is the defacto data-driven guide to defense programs and spending, and the annual Defense Software andData Summit in Washington, DC.To succeed in this role, you should be comfortable at the helm of a market-leading productcompany. You should naturally set and strive for a high bar of excellence; use metrics to informdecisions; be able to take executive-level direction and augment it with your own ideas andinitiatives; thrive in a highly collaborative environment and prefer to work in teams; demonstratecommitment and hard work; and be ruthlessly focused on outcomes.This role is based in Govinis Arlington, Virginia office and reports directly to the CEO.Key ResponsibilitiesDrive Customer Acquisition, Expansion, and Retention. Collaborate with Sales Account Leads to accelerate and contribute to ARR growth by understanding market needs and developing marketing programs and sales enablement in support of business development motions in each accountStrengthen Brand Marketing and Positioning. Guide brand strategy, positioning, and messaging both internally and externally as the lead brand steward for the business; concisely articulate product-market fit and competitive differentiation; use paid media, advertising, and sponsorships as levers to do soManage and Support Public Relations and Media Outreach. Maintain relationships with reporters and media outlets on topics relevant to company interestsExecute Field Marketing Programs. Oversee development, planning, execution, and evaluation of Govinis calendar of 40+ events, including our annual Defense Software and Data SummitAdvance Online Presence. Use content, engagement, and the latest best practices to foster and grow a community of followers online through social media and emailLead Product Marketing. Strengthen market differentiation through Product Marketing, with a focus on Arks proprietary data, Applications, and Hubs, using of video, impact stories, and messagingElevate Govinis Brand. Evolve the look and feel of Govinis corporate brand with a keen eye for design attributes, differentiation, and consistent application to reinforce brand equityLead a High-Performance Organization. Manage the day-to-day operations of internal staff and external consultants; lead, manage, and develop a professional and growing Marketing team using a metrics-based approach to outcomes Required Skills15+ years of experience in marketing category-leading software product(s), including at a high-growth companyProven success at creating strategic plans, translating them to executable tactics, and overseeing execution to successExisting portfolio of best-in-class brands, campaigns, and launchesDemonstrable track record of driving revenue by increasing sales directly through marketing activities; deep understanding that the singular goal of marketing is to scale revenue Expertise in utilizing data analytics and owned content as a major lever of Marketing activityFluency in latest digital marketing best practicesStrong business acumen and an eagerness to learn Govinis strategy, operations, and processesEntrepreneurial spirit with a desire to contribute to a scale up business; ability to work in a fast-paced, changing environment, while collaborating across the business to solve mission problems at speedExcellent verbal and written communication skills Bachelors degree in business, marketing, or communicationsDesired SkillsMBA Familiarity with DoD and FedCiv operations and nuances; history of effective communication and engagement with media, including in Defense and National SecurityWe firmly believe that past performance is the best indicator of future performance. If you thrive while building solutions to complex problems, are a self-starter, and are passionate about making an impact in global security, were eager to hear from you.Govini is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.