Director - Key Opinion Leader Strategy and Engagement (Marketing)

About the DepartmentOur Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight. We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?The PositionThe Director, Key Opinion Leader Strategy & Engagement will lead a team and critically shape KOL strategy & engagement across NN USO. They will be accountable for KOL and medical association identification, planning, and engagement strategies. They will develop competitive differentiation in NNI KOL strategies, set high standards, and establish/maintain a proactive market leadership position. This role will drive collaboration across functions to optimize KOL engagement (individually and via medical associations), ensure a consistent brand/therapy area vision and message, drive awareness and credibility for the company, and ultimately increase NN company and NN product endorsement and advocacy.RelationshipsReports to VP Portfolio & Pipeline Strategy. Responsible for providing interface with key external and internal stakeholders. Collaborates with counterparts across TAs and with cross-functional teams, including sales, medical affairs, market access and policy/advocacy (MAPA), Global Commercial, regulatory affairs, other relevant NNI departments.Essential FunctionsIdentify, define and refine KOL- and association- targets from and for NN TAs/Disease AreasDefine and execute pre-launch and launch KOL- and association-related brand/therapy area strategic objectivesKOL Experience Strategy: Lead the execution of KOL experience strategies and ensure transparent communication with stakeholders outside the department. Actively manage the process to drive consistent execution across all channelsStrategic Planning: Identify competitive obstacles and implement strategic actions to drive brand/therapy area success. Develop and present compelling plans for endorsementGlobal Collaboration: Execute partnerships with global colleagues on brand/therapy area strategies and key decisionsKOL Engagement and Early Market Education: Design and execute KOL engagement strategies that build advocacy and support for the brand/therapy area. Lead specific early market education initiatives to effectively prepare the marketThought Leadership Programming: Oversee the development and execution of thought leadership programs, educational initiatives, and advisory boards with KOLsKOL Interaction and Communication: Facilitate scientific communications between internal stakeholders and KOLs, ensuring mutual understanding of NNI products, pipeline developments, and emerging healthcare trendsLearning Event Coordination: Strategically coordinate participation in scientific conferences, symposia, and other relevant events to enhance visibility, brand knowledge, and direct engagement with KOLsMeasuring Performance: Establish key performance indicators (KPIs) and a detailed measurement plan to assess the success of omnichannel and KOL experience strategies. Continuously analyze the effectiveness of HCP/KOL engagement tactics, optimizing execution to enhance customer interactions with NNI. Make data-driven recommendations for ongoing improvement. Identify and implement actionable improvementsBudget Management: Ensure effective management of the marketing budget to optimize resource allocation and drive impactful strategies. Regularly evaluate resource utilization to achieve productivity goals and departmental profitabilityPhysical RequirementsUp to 50% overnight travel.Development of PeopleSupervisory.QualificationsRequires a Bachelor’s degree; Master’s degree preferred10+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry requiredProven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, within cardiometabolic area requiredHCP marketing experience leading brand/therapy area strategy development and driving impactful customer experiences is requiredProven success in developing strategy through expert understanding of market and industryAbility to manage complexity, including the leadership of work across competing prioritiesStrong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiencesStrong understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providersProven track record of successful KOL relationship management and strategic collaborationHCP KOL marketing experience leading brand strategy development and driving impactful customer experiences is requiredProven track record of innovative market tactics/high impact results (based on metrics/ROI)Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow upExcellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization as well as strong aptitude to build rapport and credibility with external customersEmbodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicityExperience with management of outside agenciesExcellent leadership and team management skills, with the ability to inspire and motivate othersPeople management experience required, with a proven track record of development and coachingWe commit to an inclusive recruitment process and equality of opportunity for all our job applicants.We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long-term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-. 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