Associate Director, Engagement Strategy

Overview Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what’s possible. Never Paint by Number isn't just our motto—it's how we work—collaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you. Objectives of This Role We’re looking for an Associate Director, Engagement Strategy who blends left- and right-brain thinking—comfortable mapping out customer journeys, diving into IQVIA data, and connecting digital dots across platforms. You’ll help shape and optimize omnichannel strategies, ensuring a brand’s engagement vision is not only realized but elevated. You should bring a keen understanding of digital ecosystems, a passion for data-driven insights, and experience with both CRM platforms and SEO tools. This role is ideal for someone who can move seamlessly between high-level strategic planning and hands‑on execution—particularly within HCP marketing—but will touch both HCP and DTC projects. Key Responsibilities Omnichannel & Engagement Strategy Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights, content, and channel activation across touchpoints (HCP, patient, caregiver) Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft insights, trends and shape optimization recommendations Define audience segments and customer journeys, identifying opportunities for personalization and progression across the funnel Translate analytics into actionable engagement frameworks, KPIs, and testing plans that guide execution teams Collaborate with media, creative, and brand strategy teams to ensure channel recommendations align with brand goals and omnichannel best practices Lead internal workshops or client presentations to align on engagement vision, KPIs, and content architecture CRM, Data & Platform Integration Partner with marketing automation and data teams to design and optimize journeys within SFMC/Marketo CRM, leveraging decision splits, triggers, and personalization logic Collaborate with account and CRM operations to ensure seamless integration with Veeva CRM and downstream measurement systems Interpret CRM engagement and IQVIA AIM data to connect digital signals to brand outcomes, supporting ongoing test‑and‑learn cycles Define measurement frameworks and data visualizations in Looker to communicate performance trends clearly to clients and internal stakeholders SEO, GEO & Digital Ecosystem Conduct and interpret Website audits including SEO / GEO audits to assess digital footprint, keyword performance, and content visibility across patient and HCP ecosystems Translate findings into actionable web and content recommendations—spanning structured data, schema markup, and on‑page optimization Partner with creative, content, and development teams to ensure website experiences align with search intent, UX best practices, and channel strategy Thought Leadership & Mentorship Mentor junior strategists, guiding journey mapping, CRM planning, and digital storytelling deliverables. Stay current on omnichannel innovation, including AI‑driven personalization, SEO for AI discovery, and emerging CRM/GEO capabilities. Contribute to internal knowledge‑sharing, POVs, and case studies that elevate Fingerpaint’s omnichannel practice Qualifications 5‑7 years of digital marketing experience (pharmaceutical agency experience strongly preferred) Hands‑on experience with Salesforce Marketing Cloud and/or Marketo Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement Strong working knowledge of SEO platforms including GSC, SEMrush, Screaming Frog etc. (AI SEO tools experience preferred) Comfortable using tools like Google Analytics to derive actionable insights Familiarity with customer journey mapping tools or frameworks Understanding of core UX and UI principles Practical experience across integrated marketing disciplines: CRM, content strategy, SEO/SEM, and direct marketingli> Strong presentation and collaboration skills; comfort leading client conversations Strong working knowledge of Microsoft PowerPoint, Excel, Miro & Ziflow Global pharmaceutical clients digital experience a plus What Success Looks Like Brands have clear omnichannel frameworks and CRM journeys that drive measurable engagement Clients see you as a trusted strategic partner who connects the dots between data, content, and impact You elevate team performance through mentorship, thought leadership, and operational excellence You turn insight into action—and action into meaningful results for patients, caregivers, and HCPs #J-18808-Ljbffr