Head of Referral Marketing

Headway’s mission is a big one - to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance. 1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to take insurance and scale their practice. Headway was founded in 2019 – since then, we’ve grown into a diverse, national network of over 30,000 mental healthcare providers across all 50 states who run their practice on our software. We’re a Series C company with over $225m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, and Health Care Service Corporation.We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.As our Head of Referral Marketing, you’ll play a pivotal role in our mission to revolutionize the therapy healthcare marketplace. You’ll be responsible for creating predictable and sustainable growth through our referral program and word of mouth channels. You’ll oversee the end to end referral user journey, orchestrating a mix of multi-channel referral marketing, product experience, data analytics, and sales enablement. You’ll lead a growing team of marketers, fostering a culture of high velocity experimentation and learning.You will: Be responsible for top of funnel provider growth from referrals; orchestrating the growth strategy across customer insights, data analytics, and marketing channels to create predictable and sustainable top of funnel growth from provider referralsLead and inspire a team of marketers, providing organizational structure and fostering a culture of innovation and learningsCraft a multi-channel campaign plan for referrals, optimizing existing channel tactics and introducing emerging trends through high velocity experimentationBe accountable for pipeline targets from referrals, reporting out performance and insights to Headway’s executive teamPartner closely with analytics and finance to own the inputs for the referral program’s growth models, building an intuition around growth levers and identifying new methods to testIdentify new ways to use market research and analytics to deeply understand provider needs and ways to evolve the referral program’s roadmapPartner with Marketing Analytics to own the referral program experimentation roadmap, identifying core hypotheses and the organizational rigor to run high velocity experiments and learningsDeeply understand the strengths and growth areas of the end-to-end referral journey, optimizing for growth, product experience, and provider engagement You'd be a great fit for this role if: You've had proven success in a leadership role driving rapid growth over a multi-year periodYou have a strong command of marketing unit economics and financial conceptsYou have 10+ years of professional experience and 2+ years of experience building and leading high-performing teams and recruiting top talentYou have experience building and leading experimentation, bringing an expert level of knowledge of the structure, process, and analytics needed to run an experiments roadmap and culture around learningsYou’re a bridge builder, with a proven track record of strong relationships across product, engineering, data science, analytics and salesYou have a proven track record of setting targets and creating a strategic framework to consistently meet themYou’re an excellent coach and team leader, you inspire your team to go above and beyondYou have strong appreciation for the art of marketing, thinking outside the box to elevate our brand design, messaging and creativeYou lead by values, empathy, and by setting an exampleYou have a demonstrated ability to influence at all levels of the organization Compensation and Benefits: Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C) Group A: $245,000Group B: $220,500Group C: $196,000Examples of cities located in each Compensation Grouping: Group A = NYC, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San DiegoGroup B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and PortlandGroup C = All remaining cities Other compensation includes discretionary bonuses and/or commissions. Benefits offered include: Equity CompensationMedical, Dental, and Vision coverageHSA / FSA401KWork-from-Home StipendTherapy Reimbursement16-week parental leave for eligible employeesCarrot Fertility annual reimbursement and membership13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31stFlexible PTOEmployee Assistance Program (EAP)Training and professional development #LI-LN1We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem - across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.