Senior Brand Marketing Specialist

Senior Brand Marketing SpecialistThis is your chance to join the greatest cycling brand on earth. At Specialized, we’re driven byinnovation, obsessed with performance. As Senior Global Marketing Specialist for Equipment, you’llplay a key role in shaping how our most advanced products come to life—through powerful storytelling,breakthrough campaigns, and unforgettable rider experiences.You’ll collaborate across disciplines—from design and product to global and regional marketing—todefine positioning, create go-to-market plans, and craft stories that cut through and stand the test oftime. You’ll flex your creative muscles, work shoulder to shoulder with the world’s best athletes, andbring incredible innovation to riders everywhere.If you’re a strategic thinker with a maker’s mindset—a marketer who blends creativity, precision, andrelentless curiosity—this is your opportunity to leave your mark on a brand that defines performance.Reporting directly to the Global Equipment Program Manager, you’ll partner with the Global RiderPromise team, Product, and regional marketing leads to deliver bold, premium, and consistentstorytelling that builds brand equity and inspires riders across the globe.ROLE & RESPONSIBILITIESProduct MarketingImplement best-in-class product marketing for equipment related products acrossshoes, saddles, wheels, tires and more.Own end to end product marketing campaigns from ideation and briefing to assetcreation, messaging, and go-live logistics.Define the right introduction strategy for new product introductions (NPIs),including sustain plans, in collaboration with the Global Equipment ProgramManager. Create marketing campaigns to support the sell-through of slow-moving products.Brand Strategy & Market AnalysisDevelop and execute marketing campaigns and initiatives to promote theequipment category helping define messaging and creative with the EquipmentProgram Manager.Conduct comprehensive market analysis to identify trends and opportunitiesagainst competitors as well as providing feedback to product to help refine productlines.Ensure consistency in brand messaging and visual identity across all marketingchannels and materials.Help shape the brand's visual identity and create compelling narratives acrossdigital, social, e-commerce, retail, and experiential platformsCross-functional CollaborationCollaborate with product design, operations, retail, CRM, and digital teams toensure we show up in an authentic and consistent manner across all keytouchpoints and aligned with the company's mission, vision, and values.Global & Regional AlignmentCollaborate with regional marketing teams to ensure that global brand strategiesare translated effectively and show up authentically in regional markets.PresentingLead marketing kick-off meetings and present 12-month calendar to leadershipannually.Support & lead product launches around the world as well as doing the work todemonstrate what great looks like in presenting a product, strategy, and idea.Category SupportSupport Category/Product teams with feedback on pricing, product line-up,demand planning, and introductions.Provide insights based on market feedback around consumer behavior, trends, andthe competitive landscape.What You’ll Need to Win:A degree in Marketing, Business, or a related field.Proven experience in marketing strategy development and execution, preferably in asimilar industry.Strong project management skills with the ability to handle multiple projectssimultaneously.Excellent communication and interpersonal skills, capable of building strongrelationships with diverse stakeholders.Creative and strategic thinker with a passion for driving brand growth.Ability to work under pressure and meet tight deadlines.Experience in managing budgets and evaluating ROI.Knowledge of the cycling industry and consumer behavior trends is a plus.Experience with copywriting is a plus.Join our team and be at the forefront of shaping our brand's future with your strategicinsights and creative flair. This role offers an exciting opportunity to drive impactfulmarketing initiatives and contribute to the growth and success of our brand.PAYBelow is a summary of compensation elements for this role at the company if based in the following locations:California Base Pay Range: ($90,000 - $115,000) *At Specialized, your base pay is one part of your total compensation package and will depend on your work experience, skills, certification, and location.BENEFITSAs a full-time, regular teammate, you are eligible for the following benefits, beginning the first of the month following your start date.Benefits include:Competitive pay with annual performance-based reviews for continued growth and recognitionComprehensive healthcare plan options, including PPO, EPO, HDHP, and HMO (acupuncture and physical therapy included)Health Savings Account (HSA) with employer HSA contributions when enrolled in the High-Deductible Healthcare Plan (HDHP) Dental and Vision plans401(k) Company Matching up to $5,000 annually with immediate 100% vesting and administrative fees paid for by the companyAnnual Profit Sharing: Share in the rewards of our collective success through our profit sharing program, with contributions made directly to 401(k) accounts.Company-paid Life, AD&D, Short-Term Disability, and Long-Term Disability InsuranceEmployee Assistance Program that provides access to individualized mental well-being careGenerous Vacation, Sick, Paid Holidays, and Volunteer Time Off14 weeks of 100% paid leave for birthing parents and 8 weeks of 100% paid leave for non-birthing parents, plus a Specialized bike for your new babyUp to $9,000 annually in Career Development & Degree AssistanceUp to $250 annually in Fitness & Wellness ReimbursementIndustry Pro-Deal Discounts and PerksFor additional information on benefits and perks, please visit: .We want to increase representation of all races, genders, and body types in the cycling industry and are committed to building a diverse and inclusive workforce where all people thrive. We encourage everyone – especially those from marginalized groups – to apply to our job postings and help us earn the position as the rider’s brand of choice. We are always looking for creative, innovative, and passionate people who are eager to contribute to our mission of pedaling the planet forward. Regardless of your qualifications, if you are ready to make a difference, please apply and let us know how you can make an impact at SpecializedSee what we are up to on ,