Vice President of Sales

We Deliver the Goods:Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much moreGrowth opportunities performing essential work to support America’s food distribution systemSafe and inclusive working environment, including culture of rewards, recognition, and respect.Position Summary:The Vice President of Sales (VP, Sales) is a strategic, results-driven leader responsible for driving profitable revenue growth and market share; building a high-performance Sales Team; and shaping the go-to-market strategy for a rapidly evolving and growing food and beverage distribution company within a highly competitive industry. Responsible for planning, developing, managing and overseeing all aspects of sales operations and activities necessary to successfully sell products and services to customers - leveraging deep industry insight, a passion for a people and customer first culture and innovation in food and beverage distribution. Also, responsible for establishing sales territories and goals, determination of product line, price management, sales, promotions, staff development and training. Position Responsibilities:Team Development: Lead, inspire, mentor, develop and scale a high-performance Sales Team across key market segments. Ensure Sales Leaders create and lead by example in achieving desired results, coordinating and collaborating with the internal team, with a focus on developing a highly effective, accountable, collaborative and Values driven Sales Team. Promote a data-driven, results-oriented culture that embraces innovation, continuous improvement and diversity of thought. Implement leadership development and succession planning initiatives in partnership with HRD to ensure the ongoing strength of the sales organization. Recognize and reward outstanding performance, building engagement and retention within the team and the broader OpCo team. Strategic Leadership: Develop and execute a comprehensive sales strategy aligned with corporate goals that drive sustainable growth and increased market share; profitability; and customer acquisition, engagement, retention and growth. Partner with Senior Leadership to align sales goals shaping the OpCo's long-term growth trajectory. Lead the OpCo to meet and exceed sales goals. Champion innovation and customer value creation through advisory/consultative selling, product mix optimization, and data-informed selling. Lead strategic pricing, contract negotiation, and margin management initiatives to optimize profitability and maximize competitiveness. Work with senior leadership in developing and executing plans, establishing direction and evaluating company performance. Review and recommend policy and procedure changes. Participate in the strategic planning process of the company. Customer Excellence: Foster a culture of customer and team first, and strong customer relationships ensuring the Sales Team consistently delivers exceptional value. Strengthen relationships with top-tier customers, prospects and strategic accounts. Ensure customer satisfaction, engagement, and loyalty through executive level engagement, joint business planning, strategic alignment and consistent service delivery and value creation. Deliver and present proposals to key customers. Meet with suppliers when necessary, in partnership with VP Procurement. Provide informative and professional assistance when working with the public/customers/vendors and coworkers.Develop Trust: Develop interpersonal relationships which encourage openness, candor and trust, both internally and externally. Serves as a role model for PFG Values. Model "One-Team" and a Customer and Associate first culture.Sales Execution:Develop and implement sales processes which are efficient and integrated with the other departments to present a "seamless" operation to the customer.Implement CRM tools, analytics, and performance dashboards to track progress, forecast sales effectively and optimize team effectiveness. Establish clear KPI's, performance standards and incentive structures (in partnership with SLT members as appropriate) to drive accountability and sales excellence across the OpCo. Oversee forecasting, demand planning, and pipeline management in collaboration, to ensure supply chain alignment with customer demand. Regularly assess sales processes, territories, and team structures to ensure scalability, consistency and market responsiveness. Revenue and Profitability Optimization: Develop pricing, promotions, and contract negotiation strategies that balance competitiveness, profitability and doing the right thing by the customers and associates.Attend and present information at sales meetings. Conduct and participate in committee meetings, as appropriate. Attend trade association meetings. Plan food shows and seminars.Performs other related duties as assigned.