Associate Director, US HCP Marketing – MG
1 week ago
argenx is a global immunology company developing antibody-based medicines for patients suffering from severe autoimmune disease. argenx is building a world-class portfolio of first-in-class antibodies in both early and late clinical-stages of development. VYVGART (efgartigimod) is approved for generalized Myasthenia Gravis (gMG) and Chronic Inflammatory Demyelinating Polyradiculoneuropathy (CIDP) and is being evaluated for additional indications including late-stage studies in Ocular MG and Seronegative MG.The Associate Director, US HCP Marketing – MG will shape media strategy and lead the execution of branded and unbranded media, digital, and non-personal campaigns to effectively engage healthcare professionals. This role reports to the Sr. Director, US HCP Marketing – MG Indication Lead and partners closely with key internal and external stakeholders to plan and implement impactful tactics that support the assigned indications. In collaboration with the HCP, Patient, and Market Access marketing teams, this position will support the VYVGART brand and deliver on key brand expectations, including brand planning, tactical planning, launch readiness, and quarterly business reviews.This is an exciting time to join an enthusiastic, innovative, growing team to continue delivering a successful commercial product with follow-on indication launches. We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, passionate about science, and deeply motivated by delivering value to people living with rare diseases.Roles and Responsibilities:Develop and lead media strategy to drive branded and unbranded engagement across digital and non-personal channels targeting healthcare professionalsLead the development and execution of high-impact campaigns that integrate digital, media, and non-personal tactics to achieve brand goals and fuel growthCollaborate and co-create with multiple functional groups within the organization, including but not limited to Marketing, Marketing Operations, BIS, Medical Affairs, Market Access, Compliance, Legal and RegulatoryInspire and manage agency partners to deliver innovative, on-time, and on-budget campaigns and creative assetsLeverage data and insights to measure performance, uncover opportunities, and continuously optimize media and digital initiatives for maximum impactContribute to strategic brand planning by bringing fresh ideas, market trends, and innovative solutions to annual planning and budget discussionsPartner with personal promotional (PP) to align strategy and tactics, as well as to optimize data analytics and inform business decisionsNavigate the Promotional Material Review process by working closely with Legal, Regulatory, and Medical Affairs to prioritize projects and ensure the timely, compliant development of HCP-directed digital and non-personal tacticsEducation, Experience and Qualifications:BS/BA degree (science or business degree preferred)8-10 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industryExperience in rare disease, HCP marketing, omni-channel media preferredStrong interpersonal skills and ability to communicate with empathyAbility to form partnerships and work collaboratively with cross-functional partners, as well as external vendor partners, to meet shared objectivesStrong communication, presentation, and facilitation skillsUnderstanding of the legal and regulatory environment in pharmaceutical promotionsStrong project management, communication, and organization skillsAgility, proven ability to influence without authority and cross-functional collaborationTravel approximately 30%#LI-Remote For applicants in the United States: The annual base salary hiring range for this position is $168,000.00 - $252,000.00 USD. This range reflects our good faith estimate at the time of posting. Individual compensation is determined using objective, inclusive, and job-related criteria such as relevant experience, skills, demonstrated competencies and internal equity. This means actual pay may differ from the posted range when justified by these factors. Because market conditions evolve, pay ranges are reviewed regularly and may be adjusted to remain aligned with external benchmarks.This job is eligible to participate in our short-term and long-term incentive programs, subject to the terms and conditions of those plans and applicable policies. It also includes a comprehensive benefits package, including but not limited to retirement savings plans, health benefits and other benefits subject to the terms of the applicable plans and program guidelines.
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