Marketing Technology Specialist

Description Mercadien is seeking an experienced, detail-oriented and tech-savvy Marketing Technology Specialist to join our dynamic marketing team. The ideal candidate will have extensive experience utilizing and managing various marketing technologies, particularly HubSpot or other CRM system, and will be responsible for ensuring the full utilization and management of our marketing tech stack, which includes HubSpot, ZoomInfo, Dripify, Asana and other tools. This role requires a proactive individual with a keen eye for detail and a strong background in CRM management, data analytics, and campaign execution. ResponsbilitiesHubSpot CRM Management:Utilize and manage all features of HubSpot Sales & Marketing Hubs to support growth initiativesMaintain and optimize the HubSpot database, ensuring data integrity and accuracyCreate, manage, and analyze marketing email nurture campaigns within HubSpotBuild and maintain HubSpot dashboards/reports to track marketing and new business performance metrics and ensure the data is accurate and consistentCreate, implement and manage HubSpot automation workflows to streamline marketing processes and drive efficienciesOversee email marketing campaigns, such as newsletters, special alerts, event invitations, etc., including template creation, list segmentation, A/B testing and performance analysisDesign and optimize landing pages, calls-to-action and forms to capture and nurture leadsEncourage firm leadership to use HubSpot’s CRM features to manage client and prospective client relationships Leverage HubSpot’s reporting and analytics tools to measure the effectiveness of marketing efforts and, if necessary, propose adjustments to be made to help improve the performance and results from those effortsMarketing Technology Utilization:Oversee the integration and utilization of marketing technologies such as ZoomInfo, Dripify, and other relevant tools to help drive leads and new business opportunities through these platformsWork with niche leaders and Marketing Manager to develop and execute marketing campaigns using these platforms to accelerate business growthTroubleshoot and resolve any issues related to marketing technology platformsCoordinate and meet with technology vendors as neededCollaborate with the rest of the marketing team to develop comprehensive marketing plans that leverage these technologies effectively for the various niche areas of the firmData Management and Reporting:Maintain clean and accurate marketing data across all platformsGenerate and analyze reports to provide insights into marketing performanceAssist in the development of data-driven marketing strategiesUse data insights to refine and optimize marketing campaigns and initiativesProject Management and Collaboration:Update and maintain the marketing team’s project management software, Asana, to ensure timely and efficient execution and scheduling of all marketing projectsWork closely with the marketing team to align technology use with marketing and overall firm goalsProvide training, resources and support to firm leadership on the use of marketing technologies and serve as a resource for any questions they may haveCollaborate with cross-functional departments within the firm’s Operations Team to ensure seamless integration of marketing technologies and consistency across other business systems and platforms  Requirements Bachelor’s degree in Marketing, Information Technology, Business, Data Analytics or a related fieldMinimum of 3 years of experience in a marketing role with a heavy focus on CRM/database managementProficiency in & experience with CRM systems is required; HubSpot experience preferred. HubSpot certification is a plusExperience with other marketing technologies such as ZoomInfo, Asana, Google Analytics, Google Search Console and Dripify a plusStrong analytical skills and experience with data entry, management and reportingHigh level of attention to detail and accuracyExcellent communication and collaboration skillsAbility to work independently and manage multiple projects simultaneouslyKnowledge of B2B marketing strategies and best practicesBenefitsHybrid policy (2 days in office or at client site)Highly competitive salaries and bonus programsMedical, dental, life, and long-term disability insuranceCompetitive 401K matchPaid holidays, vacation and sick timeCasual dress code: dress for your dayMentorship and training opportunitiesInternal committees and clubsVarious social gatherings & eventsStrong focus on the Mercadien communityCutting edge technologyLocation3625 Quakerbridge RoadHamilton, NJ 08619