Director, Marketing Analytics, Acquisition

Description :Director, Marketing Analytics - Acquisition and Paid MediaDow Jones, New YorkAbout Dow JonesDow Jones is a global leader in business news and information, delivering trusted journalism and data to millions of consumers and organizations across print, digital, mobile, and live events. For over 130 years, our brands—including , , , , , and —have been synonymous with authority, accuracy, and insight.We continue to shape the future of information with advanced data analytics, world-class journalism, and innovative digital experiences.About the RoleReporting to the Vice President of Marketing Analytics & Planning, this role leads the Acquisition & Paid Media Analytics function for our consumer brands, including and You will be the strategic analytics leader partnering with our Performance Marketing and Subscription Strategy teams to maximize marketing efficiency and digital subscription growth. The role would focus heavily on data and insights engine that informs where, how, and why we invest.You will bring a strong grasp of marketing science, digital analytics, and experimentation to shape our acquisition playbook through evidence-based recommendations. Working across Marketing, Finance, and Data teams, you'll drive unified measurement frameworks, ROI modeling, and forecasting tools that power smarter, faster decisions at scale.You Will:1. Lead Data-Driven Acquisition InsightsPartner with the Performance Marketing team to translate data into actionable guidance on audience targeting, channel mix, and offer performance.Deliver insights that enhance media efficiency, optimize funnel conversion, and elevate the overall impact of paid and owned channels.2. Build the Measurement & Optimization FrameworkDevelop and evolve the analytical backbone for acquisition—integrating MMM, attribution, and incrementality testing to understand true media contribution.Create visibility through advanced dashboards and scorecards linking spend, conversions, and LTV outcomes.3. Shape Strategy Through Analytics PartnershipCollaborate with the Subscription Strategy team to inform pricing, offer tests, and acquisition funnel design using quantitative evidence and experimentation results.Serve as a thought partner to senior marketing leaders, connecting data insights to broader business priorities.4. Drive Experimentation and Continuous ImprovementChampion a culture of test-and-learn across campaigns and channels.Design structured experiments to evaluate media, creative, and messaging impact using causal inference and matched-market methods.5. Forecasting & Scenario PlanningPartner with Finance and Marketing leadership to develop forecasts, budget sensitivity models, and ROI simulations to guide quarterly and annual investment planning.6. Data Infrastructure & Automation EnablementWork with Data Engineering and MarTech to ensure reliable data pipelines, tagging infrastructure, and automation of marketing reporting and model refreshes.Advance dynamic and predictive models for ongoing optimization and pricing intelligence.7. Executive Storytelling & InfluenceSynthesize complex analytical findings into clear, compelling narratives that shape marketing and investment decisions.Present insights and recommendations to senior leadership across Marketing, Finance, and the broader organization.You Have:12+ years of experience in marketing analytics or performance media optimization, ideally in subscription, e-commerce, or digital consumer businesses.Proven success in using data to drive acquisition growth and media efficiency across paid, owned, and organic channels.Strong proficiency in digital analytics platforms (Adobe Analytics, GA4), media measurement tools, and visualization suites (Tableau, Power BI, Looker).Experience applying media mix modeling (MMM), incrementality testing, and forecasting techniques to inform marketing strategy.Technical fluency in SQL, Python, or R for data manipulation, modeling, and automation.Strong grasp of customer segmentation, lifetime value analysis, and funnel optimization.Exceptional communication skills with the ability to distill complex analyses into clear, actionable recommendations for senior executives.Our BenefitsComprehensive Healthcare PlansPaid Time OffRetirement PlansComprehensive Medical, Dental and Vision Insurance PlansEducation BenefitsPaid Maternity and Paternity LeaveFamily Care BenefitsCommuter Transit ProgramSubscription DiscountsEmployee Referral Program#LI-HYBRIDReasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process.