Assistant Athletic Director, NIL Strategy
1 day ago
Job Description Our CommitmentTexas A&M University is committed to enriching the learning and working environment by promoting a culture that respects all perspectives, talents & lived experiences. Embracing varying opinions and perspectives strengthens our which are: Respect, Excellence, Leadership, Loyalty, Integrity, and Selfless Service. Who We AreTexas A&M Athletics department is committed to building champions through academic achievement, athletic excellence, and national recognition of student-athletes, teams, and programs. We are a proud member of the Southeastern Conference, with more than 650 Texas A&M student-athletes competing at the NCAA Division 1-A level in .What We WantThe Assistant Athletic Director, NIL Strategy & Development, under general director, supports and advances Texas A&M's Name, Image and Likeness (NIL) initiatives across all sports. Reporting to the Senior Associate Athletic Director for NIL, this position assists in the development, communication, and execution of comprehensive NIL strategies that enhance student-athlete opportunities, brand exposure, and revenue generation. The role also serves as a liaison to coaches, student-athletes and external partners while ensuring administrative accuracy, regulatory compliance and effective coordination of NIL related operations.What You Need To KnowSalary: Commensurate based on selected candidates experience.Cover Letter/Resume: A cover letter and resume are strongly recommended and will help in our review. You may upload them on the application under the CV/Resume section.Additional Details: Travel required.ResponsibilitiesCollaboration:Assist Senior Associate Athletic Director, NIL Strategy & Development with day-to-day tasks, including, but not limited to, creating and executing strategic NIL initiatives to support Texas A&M and student-athletes through the Aggie NIL portfolio.Assist in understanding and communicating third-party NIL initiatives and revenue strategy with head coaches and administration.Assist with the development and execution of comprehensive NIL strategies that drive new revenue streams for Texas A&M student-athletes and enhance Texas A&M’s brand exposure.Primarily manage NIL initiatives/strategy for non-revenue generating sports.Share critical knowledge, collaborate, and manage internal and external requests from student-athletes, coaches, staff, recruits, families, alumni, boosters, and sponsors.Analyze performance metrics to evaluate NIL ROI and prepare strategic recommendations for program growth to Texas A&M leadership.Collaborate with 12th Man Production/Creative teams to amplify student-athlete storytelling and branding.NIL Liaison:Serve as secondary point of contact with coaches, administration and external partners such as Playfly, TexAgs, Texas Aggies United, donors and fans.Support Playfly MMR and Playfly Max teams on overall NIL strategies best suited for Texas A&M and its student-athletes.Provide support with NIL Go submissions between third-parties and student-athletes.Manage relationships with external NIL partners and provide technical and strategic support to student-athletes on all NIL platforms.Provide regular NIL activity reports to Athletics.Create a comprehensive recruiting package outlining Aggie NIL initiatives.Administration & Compliance:Draft and distribute marketing materials and communications to promote NIL partnerships, educational opportunities, and department updates.Conduct legal research as necessary to proactively analyze developments in applicable state, federal, and NCAA laws.Maintains continual and thorough familiarity with all applicable NCAA, Conference and University rules and regulations.Establishes and ensures communication and enforcement of rules and regulations for all staff members and student workers supervised. QualificationsRequired Education & Experience:Bachelor’s degree or equivalent combination of education and experience.Four years' experience in or a combination of: Athletic administration, Legal, contracts, business affairs (NIL), Athletic-Specific Deals (sponsorship agreements, multimedia rights agreements, commercial partnerships, entertainment, or consumer brands)Preferred Qualifications:Master’s degree in sports management, business, law, marketing, or a related field.Experience working with Name, Image, and Likeness (NIL) programs within intercollegiate athletics.Familiarity with NCAA, conference, and state NIL regulations and compliance processes.Experience collaborating with external partners such as sponsors, collectives, or multimedia rights holders.Demonstrated ability to support strategic initiatives, analyze performance metrics, and prepare reports for leadership.Knowledge, Skills, and Abilities:Ability to multitask and work cooperatively with others.General knowledge of NCAA rules.Knowledge of word processing, spreadsheet, and database programs.Oral and written communication skills.Why Texas A&M University?We are a prestigious university with strong traditions, Core Values, and a community of caring and collaboration. Amenities associated with a major university, such as sporting and cultural events, state-of-the-art recreation facilities, the Bush Library and Museum, and much more await you. Experience all that a big city has to offer but with a reasonable cost-of-living and no long commutes. , with Texas A&M contributing to employee health and basic life premiums of annual paid holidays Up to and at least each month Automatic enrollment in the Health and Wellness: Professional Development: All employees have access to free training, webinars, and limited financial support to attend conferences, workshops, and more for completing a degree while a Texas A&M employee a program at Texas A&M that has been built by employees, for employees
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