Digital Communications Marketing Director

JOB DESCRIPTION Ecolab is looking for a Director, Digital Communications to join our Marketing team based out of King of Prussia, Pennsylvania. As a Director, Digital Communications, you’ll be a key player in the success of the digital marketing strategy. You’ll possess a wide variety of skills across various digital platforms, and showcase your ability to analyze marketing campaign statistics, have outstanding reporting and analytical skills, be a strong communicator and look for ways to improve online marketing efforts. These efforts include things like email marketing campaigns, social media campaigns, SEM campaigns, and ABM. Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers.This role will be focused on the Life Sciences segment of the business and will support Pharma, Personal Care, and Industrial Markets.The candidate will not need to run the SEM or ABM campaigns, as this will be managed through our broader Ecolab digital teams and/or agencies with the Director, Digital Communications oversight on strategy and execution.The successful candidate will work in tandem with the Ecolab corporate digital marketing team for business growth. Close collaboration with our MarCom team, product marketing, and sales will be needed for optimal performance. Collaboraton with enterprise architecture, security, and other teams may also be needed.What You Will Do:Analyze the company's digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. Support three business marketing teams by monitoring, analyzing, and working with those managing the campaigns to optimize for the best possible resultsTrack important SEO & GEO metrics including organic traffic, conversion rates and time spent on page. Develop and execute successful SEO / GEO strategies and recommend fixes. Follow relevant trends and stay up-to-date with new tools and practices (especially as it relates to AI impact on search)Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversionsWork closely with business teams and maintain relationships with businesses through regularly scheduled meetings to go through reports and provide actionable insightsReport on performance metrics comparing them to our goals and benchmarking data – be able to tie back to pipeline opportunities and ROIHave a strong knowledge of SEO / GEO and are certified or experts in using programs like Google Analytics, Google Ads, Google Tag Manager, BrightEdge, email marketing tools, Looker Studio, Hotjar, and moreStrong CRM experience, preferably in Microsoft Dynamics and/or Zoho. Salesforce experience would also be helpful. Pulling reports, creating dashboards, and lead nurture / lead scoring knowledge is preferredPerform competitive analysis and identify gaps in our content or areas of improvement in our web designResearch digital marketing trends (PPC/PPL advertising, email marketing best practices, ABM, for example), and how they can relate to company goalsWork closely with outside vendors or contractorsMinimum Qualifications:Bachelor of Science in Marketing or related field10+ years of professional work experience or MBA with 7 years of experiencePossess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights.Preferred Qualifications:Work experience as an SEO Analyst or similar digital marketing roleExpertise in Google Analytics, BrightEdge and other analytical toolsUnderstanding of ranking factors and search engine optimization practicesFamiliarity with keyword research and management toolsExperience with email campaigns and paid advertisingMust be able to analyze campaign data and educate marketers on how to use these results to generate leads/sales.Strong analytical skillsAnnual or Hourly Compensation RangeThe base salary range for this position is $142,900.00 - $214,300.00. This position is eligible for annual bonus and long-term incentives based on performance, per plan terms. Many factors are taken into consideration when determining compensation, such as experience, education, training, geography, etc. We comply with all minimum wage and overtime laws.BenefitsEcolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families.to see our benefits. Potential Customer Requirements NoticeTo meet customer requirements and comply with local or state regulations, applicants for certain customer-facing roles may need to:- Undergo additional background screens and/or drug/alcohol testing for customer credentialing.- Be fully vaccinated for COVID-19, including a booster if eligible, unless a religious or medical accommodation is requested by the applicant and approved by Ecolab.Americans with Disabilities Act (ADA)Our Commitment to a Culture of Inclusion & Belonging At Ecolab, we believe the best teams are inclusive. We are on a journey to create a workplace where every associate can grow and achieve their best. We are committed to fair and equal treatment of associates and applicants and recruit, hire, promote, transfer and provide opportunities for advancement based on individual qualifications and job performance. In all matters affecting employment, compensation, benefits, working conditions, and opportunities for advancement, we will not discriminate against any associate or applicant for employment because of race, religion, color, creed, national origin, citizenship status, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran. In addition, we are committed to furthering the principles of Equal Employment Opportunity (EEO) through Affirmative Action (AA). We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.