Director of Sales

Director of Sales, CaliforniaCompany: Claybourne Co.Website: FLSA Status: ExemptPrepared Date: 10-30-2025Effective Date: 10-30-2025Hiring Manager Job Title: VP of SalesJob Function: SalesJob Level: ExecutiveEmployment Status: Full-time RegularPrimary Location: Perris, CA/RemoteSummaryThe Director of Sales for California will lead and oversee all sales operations for Claybourne's product portfolio, driving revenue growth, expanding market share, and maintaining strategic customer relationships. This executive role demands deep industry knowledge, analytical expertise, and strong leadership to guide a high-performing sales team within a regulated cannabis market.The ideal candidate combines strategic vision with data-driven decision-making and excels at working cross-functionally with marketing, operations, and finance to ensure sales strategies translate into measurable business success.Duties and ResponsibilitiesDevelop and execute comprehensive, data-informed sales strategies aligned with company objectives and growth targets.Lead, mentor, and manage the sales team to achieve individual and collective performance goals.Partner with marketing to design, execute, and evaluate promotional campaigns, pricing initiatives, and brand activations that drive retail and consumer engagement.Collaborate closely with operations and supply chain teams to forecast demand, optimize inventory levels, and ensure efficient product availability across all accounts.Act as the primary commercial liaison with the Operations team, ensuring accurate sales forecasting and demand planning to optimize inventory levels and minimize out-of-stocks.Conduct in-depth sales analysis and reporting to identify growth opportunities, market trends, and regional performance variations.Translate sales and consumer insights into actionable strategies to enhance product positioning and customer satisfaction.Collaborate closely with the Marketing team to align sales initiatives with brand campaigns, product launches, and key messaging for a cohesive go-to-market execution.Develop, implement, and rigorously track the performance of promotional strategies and pricing architecture to maximize revenue, volume, and gross margin across all channels.Identify new business opportunities and establish relationships with dispensaries, distributors, and strategic partners.Maintain compliance with all federal, state, and local cannabis regulations in all sales activities.Deliver executive-level presentations and reports on sales performance, KPIs, promotional ROI, and strategic initiatives.Represent the company at industry events, trade shows, and networking opportunities.Qualifications7+ years of progressive sales and account management experience in cannabis,alcohol, or other regulated consumer goods industries.Bachelor's Degree in Business, Marketing, or related field.Proven success leading data-driven sales organizations, including forecasting, performance analytics, and CRM optimization.Demonstrated experience in promotional strategy development, including ROI analysis and retail partner engagement.Strong background in cross-functional collaboration with marketing, operations, finance, and product development teams.Proficiency with sales analytics tools, ERP and CRM systems (e.g., Headset,Hoodie Analytics), and data visualization software (e.g., Power BI, Tableau).Strategic thinker with exceptional analytical, organizational, and problem-solving abilities.Excellent verbal, written, and presentation communication skills.Track record of achieving and exceeding sales targets in fast-paced, competitive markets.Knowledge of California cannabis regulations and compliance requirements.Valid driver's license, clean driving record, and auto insurance.Willingness to travel and work weekends or after hours for meetings, trade shows, and events.Compensation and BenefitsSalary: Competitive ($100K + Commission / 15% On Target Bonus)Benefits: Medical, Dental, Vision, 401K, Life InsuranceSchedule: Monday-Friday, 8:00 AM-5:00 PM (with weekend/on-call availability as needed)Note: This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbent will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills or abilities. This document does not create an employment contract, implied or otherwise, other than an "at will" relationship. The company is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.