Ad Marketing Manager
6 days ago
About the Role Roku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television – including TV advertising – around the world, continued success relies on building a marketing and ad strategy that grows Roku’s advertising business. As an Ad Marketing Manager, you will partner across multiple industries, such as CPG, Political, QSR and collaborate with Research, Sales, and Product to develop bold narratives and amplify Roku’s leadership in the marketplace. This role is ideal for a strategic marketer who thrives on translating data into compelling storylines, building memorable marketing programs, and driving impact where it matters most. For New York Only - The estimated annual salary for this position is between $110,000 and $131,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off. What You'll Be Doing Strategy & Storytelling: Build ambitious marketing strategies and sales narratives that engage marketers across multiple industries, including Automotive, CPG and Retail Thought leadership: Identify thought leadership opportunities and industry moments to spark conversations and position Roku as a leader with bold, big-idea thinking. Planning and Events: Lead annual marketing planning and oversee Roku’s presence at owned and industry events. Sales Partnership: Serve as a trusted partner to Sales and support teams by providing strategic consulting, materials, research, and enablement support Campaign Execution: Drive integrated marketing campaigns across LinkedIn, vertical industry outlets, and other channels in collaboration with Content, Growth Marketing, Comms, and Sales. Customer Advocacy: Build advocacy by highlighting client success stories through case studies, programs, and best-in-class examples. We're Excited If You Have 3+ years of experience in B2B marketing and media, ideally with a focus on marketing to specific industries and verticals Strategic, organized thinker who can scale ideas and tell compelling stories backed by data. Strong project management skills with the ability to juggle multiple timelines and stakeholders. Executive presence and comfort working across Sales, Product, Data, Comms, and Events. Exceptional communication and storytelling skills—especially in making the complex feel simple. “No job is too big or too small” mentality -- you’re a long-term thinker and a short-term doer. A solutions-oriented mindset who can easily adapt to ever changing needs. College degree or equivalent #LI-AN1 Benefits Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter. The Roku Culture Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
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