Digital Marketing Strategist
1 week ago
Location:Erickson Senior LivingErickson Senior Living, headquartered in Baltimore, Maryland is a national provider of senior living and health care with campuses in 11 states—and growing. Erickson Senior Living develops and manages senior living communities and health services across the country. We achieve industry–leading results in customer satisfaction, driving high occupancy, and positive health outcomes.What we offerPTO, volunteer hours, and competitive benefits packages including medical, dental, vision for eligible team members, in accordance with applicable state law401k for all employees 18 and over with a company 3% matchEducation assistance, certification reimbursement and access to over 6,000 courses through our online learning library, designed to enhance your current skills and build new onesOnsite medical centers, providing wellness visits and sick care for all employees over 18 years of ageA "career for life" approach to professional and personal development for our greatest asset; our team members A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and valuesFree onsite parking at all of our communities and corporate officesCompensation: Commensurate with experience starting at $90,000/annually.How you will make an impactDetermine, develop, and execute website enhancement initiatives that align with the overall digital marketing program strategy.Manage the conversion rate optimization (CRO) testing of the website and landing pages to improve lead generation performance. Vendor management, including providing valuable input during regular agency meetings and handling the timely follow-up of all related tasks required.Collaborate with the digital marketing analyst to provide digital marketing insights to gauge channel performance and user engagement, identifying actionable insights to inform strategies and communicate results through presentations and written documentation as needed.Partner with the digital marketing agency to determine and execute strategic content marketing SEO optimizations for corporate and community websites.What you will need Experience using Google Analytics and other measurement applications for digital marketing campaign performance analysis.Basic HTML knowledge.Understanding of UX/UI (user experience/user interface) and functional design best practices for websites and landing pages.Bachelor's Degree is preferredErickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.
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