Digital Marketing Specialist

Get AI-powered advice on this job and more exclusive features. (Global logistics and trade) States for remote work: We are based in MD but you can live in FL, NJ, PA, NY, SC, NC, GA, or VA (9 states only). Headquarters is Locust Point, Maryland (in Baltimore County). Salary Range: $60,000-70,000 (depending on skills & experience). Please note: No contractors, no sponsorship available, no LinkedIn approach. If qualified, please apply through this website. Shapiro’s Digital Marketing Specialist is a full‑time, integral member of Shapiro's marketing team. Responsibilities include bringing Shapiro's digital strategy to life, optimizing backend website & search health, SEO strategy, and supporting paid search initiatives such as Google Ads to maximize visibility and conversions. Key Tech Skills Keyword research: SEMrush, Moz Pro Site Health: SEMrush, Screaming Frog, Google Search Console On‑page SEO: Yoast, Clearscope, Market Muse Backlink monitoring: SEMrush, Ahrefs, Buzzstream Analytics: Google Analytics Internal linking SEO/NLP: LinkBoss, LinkWhisper, content optimized to drive more traffic to pages Typical Duties Ensure web content is optimized for SEO to drive traffic and improve rankings. Track and analyze all website visitors and create regular analytics reports that highlight traffic, conversions, and user behavior trends. Create content to support the overall SEO strategy. Develop, monitor, and report on KPIs to ensure healthy SEO performance and site visibility; optimize loading speeds, technical SEO performance, and website capacity. Monitor, audit, and disavow dangerous backlinks while increasing quality backlinks and referring domains. Resolve errors, warnings, or broken links identified through crawls and audits. Assist in planning, executing, and optimizing Google Ads campaigns, including keyword research, ad copy testing, bid strategy, and budget pacing. Track paid search performance and integrate learnings with SEO strategy for holistic search visibility. Research/recommend new keyword opportunities across organic search and paid search channels. Assist supervisor with overall SEO and paid search strategy and reporting. Skills Maintaining and optimizing digital properties for SEO. SEMRush or similar SEO platforms. Web analytics tools (e.g., Google Analytics). A/B testing for content targeting/personalization. Expertise in HTML, CSS, or WordPress. Expertise with SEM (e.g., Google Ads). SEO tools like Yoast, Toast, DebugBear, HubSpot. Strong computer skills: MS Office, Excel. Strong team service and training skills. Strong understanding of business goals and customer service standards. Ability to think creatively and reshuffle priorities as warranted; adaptable. Ability to remain focused with strong attention to detail. Strong analytical, critical thinking, and problem‑solving abilities. Education and Experience 1+ years of hands‑on experience as an SEO Specialist, PPC Specialist, Digital Marketer, or related roles that include much of the requirements. Google Analytics Certifications. Bachelor’s degree preferred or ongoing coursework in a related subject. Samuel Shapiro & Company, Inc., a third‑generation family‑owned business founded in 1915, provides creative and flexible logistics services. With worldwide strategic alliances, Shapiro is the supply chain partner that delivers customized, compliant, and reliable solutions to address its customers’ specific import and export needs. Only Shapiro has an experienced and personable staff that truly cares and commits themselves to proactively achieving its customers’ business goals. Keywords: SEO, search engine optimization, digital marketing, business development, webmaster, HTML, WordPress. Employment Type: Full TimeYears Experience: 1 - 3 yearsSalary: $60,000 - $70,000 AnnualBonus/Commission: No #J-18808-Ljbffr