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Sr. Director, Member Marketing
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Job Description Equinox is seeking a Senior Director, Member Marketing who is obsessed with the member experience — someone who sees every detail as an opportunity to strengthen connection, deepen loyalty, and set a new standard in luxury wellness.You will be the voice of the member within the marketing organization, championing strategies that meet their needs, surprise and delight them at key moments, and inspire new behaviors, engagement, and advocacy. Success in this role means creating experiences where members feel seen, valued, and inspired at every stage of their journey; strengthening loyalty, retention, and lifetime value across key lifecycle milestones; making ancillary products an integral part of the Equinox lifestyle; and ensuring field teams feel supported and equipped to deliver member-first communications.Reporting to the VP, Brand, you will build and lead a team responsible for shaping campaigns, communications, and experiences that bring the Equinox brand voice to life — elevated, provocative, unapologetic — while driving retention, ancillary adoption, and member engagement. This is a highly cross-functional role, requiring close partnership with CRM, Product, Sales, and Field Operations to ensure every member touchpoint — digital or physical — is not only functional, but transformative.At Equinox, we don’t just market fitness — we market high-performance living. Above all, this leader will be obsessed with making every interaction transformative for our members.Lead end-to-end marketing for ancillary offerings — including Personal Training, Pilates, Spa, Recovery, and Retail — developing insight-driven briefs, building campaign calendars, and driving adoption and revenue growth.Shape and oversee the integrated member communications calendar, aligning priorities across CRM, Brand, Product, and Field, and ensuring members receive consistent, timely, and value-driven communications across all channels.Design and execute loyalty and VIP strategies that create high-impact, high-touch moments across the member lifecycle, strengthening emotional connection and long-term retention.Equip and empower club teams with best-in-class communications — creating scalable toolkits, training, and messaging frameworks that enable flawless in-club delivery while serving as the primary marketing liaison to Field Operations.Partner with CRM to craft lifecycle strategies across join, engage, and renewal stages, ensuring personalized, brand-aligned messaging that increases retention, lifetime value, and member satisfaction.Provide member-first leadership — developing and mentoring a small but growing team, articulating a clear vision, fostering cross-functional collaboration, and championing a culture relentlessly focused on member experience.Define and track business success metrics — establishing KPIs around member satisfaction, retention, and member revenue growth, refining measurement frameworks, and ensuring leadership visibility while driving continuous improvement.QualificationsObsessed with the member experience — you see the world through their eyes and care deeply about every detail of their journey.10–12 years of marketing experience in membership, luxury, lifestyle, or consumer services industries.Proven track record in marketing, ideally focused on retention, loyalty, and lifecycle marketing.Comfortable balancing left-brain analytical rigor with right-brain creativity — equally fluent in data-driven strategy and breakthrough brand storytelling.Consulting background (top-tier management consulting or equivalent) a strong plus.Experienced in building and leading small, high-performing teams.A natural storyteller and connector who thrives in cross-functional environments.Comfortable balancing strategic vision with hands-on execution.Passionate about wellness, culture, and creating experiences that inspire.Pay Transparency: Min $200K - Max $250K, bonus eligibleAdditional InformationAS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:We offer competitive salary, benefits, and industry leading commission opportunities for club employeesComplimentary Club membershipPerks and incentives with our products and services including Personal Training, Pilates, Spa and ShopThis job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities, or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.Equinox is an equal opportunity employer.
