Sr. Director, Marketing Strategy

Sr. Director, Marketing Strategy NBCUniversal is a global leader in media and entertainment, creating world‑class content across film, television, streaming, and theme parks. Our portfolio includes NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, Bravo, USA Network, and Peacock, our ad‑supported streaming service. We partner with Universal Studios and Universal Destinations & Experiences to bring premium programming and attractions to audiences worldwide. NBCUniversal is a wholly owned subsidiary of Comcast Corporation. Job Description Universal Television Entertainment (UTE) seeks a strategic leader to develop and execute data‑driven marketing strategies for original and acquired programming on Peacock. Reporting to the VP, Marketing Strategy, the role shapes long‑term consumer‑centric strategy for Peacock franchises and drives awareness, subscription acquisition, and engagement across UTE’s portfolio. Responsibilities Lead marketing strategy development for Peacock’s original series and key titles, defining positioning, audience targets, objectives, and strategic frameworks. Collaborate cross‑functionally with Brand, Creative, Media, Multiplatform Planning, Decision Sciences, Programming, and other teams to uncover insights that inform marketing briefs. Mentor and lead a team of strategists, fostering curiosity, collaboration, and strategic rigor across all titles. Conduct competitive analyses across the streaming and entertainment landscape to identify opportunities and challenges that inform differentiated strategies. Partner with senior leadership to align marketing strategies with Peacock’s broader brand and business goals. Help manage workflow to ensure projects move efficiently and meet deadlines. Qualifications 10+ years of experience in marketing strategy, brand planning, or entertainment marketing, preferably within streaming, television, media, or agency environments. Proven experience managing and developing high‑performing strategy teams. Strong analytical background, leveraging quantitative and qualitative research to inform marketing decisions. Exceptional communication and presentation skills, with the ability to influence and align senior stakeholders. Skilled in business writing and visual storytelling, using tools like PowerPoint, Google Slides, or Keynote to powerfully bring ideas and insights to life. Highly motivated self‑starter, comfortable working independently and collaboratively across multiple departments and disciplines in a fast‑paced environment. Exceptional organizational and time‑management skills with the ability to execute against multiple, high‑priority projects simultaneously. Resourceful and positive leader with strong interpersonal skills and a solutions‑oriented mindset. Deep understanding of audience behavior, content consumption trends, and the competitive streaming landscape. Passion for television, streaming, and pop culture. Desired Characteristics MBA or master’s degree in a related field. Previous leadership experience in streaming or within media and entertainment. Additional Requirements Hybrid: Minimum of three office days per week (increasing to four days from January 5 2026). The company reserves the right to change in‑office requirements. Eligible for company‑sponsored benefits, including medical, dental, vision, 401(k), paid leave, tuition reimbursement, and additional perks. Salary range: $150,000 – $180,000 (bonus and long‑term incentive eligible). NBCUniversal is an equal‑opportunity employer. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application process, you may request a reasonable accommodation. Submit your request to AccessibilitySupport@nbcuni.com. #J-18808-Ljbffr