VP of Marketing, FASTSIGNS

About Propelled Brands Franchising, LLCPropelled Brands® is the multi-brand platform company under which service industry franchise brands operate and grow. We are excited to propel brands forward. We know franchising, we love franchisees, and we have a supportive, motivating culture. Our current brands are FASTSIGNS®, My Salon Suite®, and Camp Bow Wow®.What we offerAt Propelled Brands, our total rewards package is a direct reflection of our commitment to attracting and retaining top talent. Our benefits are built on the foundation of our core values: Make it Happen, Expertise and Mastery, Positive Attitude, Growth Mindset, and being Considerate. As a member of our team, you will find a supportive environment with rewards designed to help you thrive.Employer sponsored medical and dental plansVoluntary benefits such as vision, critical illness, accident, and pet insurance100% Employer sponsored Short-Term Disability, Long-term Disability, and Basic Life InsuranceRetirement Savings employer match up to 3% and 100% vestedGenerous paid time off policiesPaid Parental Leave for mothers and fathersAbout the opportunityThe VP of Marketing, FASTSIGNS reports directly to the Chief Marketing Officer and is a full-time, salaried position based out of the Propelled Brands office in Carrollton, Texas. This position is a key leader on the marketing team, responsible for developing, executing, and optimizing brand strategies that drive both corporate and franchise growth. The main objective of this position is to provide direct oversight of brand specific marketing strategies to build brand value and meet business objectives.   This position combines strategic leadership, creative development and franchisee support to ensure the success of brand initiatives across all touchpoints and provides exceptional guidance to both internal teams and franchise partners.  The VP of Marketing, FASTSIGNS will lead development of integrated marketing campaigns, national and local media strategies for paid and owned channels, brand positioning, and consumer research. This position leads performance management and is responsible for meeting marketing and business KPIs.  Additionally, the position leads local marketing strategy directly supporting our franchisees to enable centers to generate market awareness and leads that ultimately build sales and a more successful, growing franchise system. This position works directly with the marketing shared services leaders to strategize, leverage functional expertise, best practices, and platform/process efficiencies and execute across the board.  This position works with the CMO and Brand President to align marketing initiatives with the business objectives.How you will make a differenceBrand Strategy & Leadership:Provide strategic leadership for a long-term brand vision and brand marketing initiatives, ensuring alignment with both Propelled Brands and FASTSIGNS business strategy, goals and objectives and meeting brand and marketing KPIs.Drive customer acquisition, retention and frequency strategies in collaboration with Marketing Shared Services.Lead brand research and consumer insights efforts, including annual brand studies and product-specific research to inform strategy and measure brand health.Champion the brand’s positioning and voice and ensure it is consistently represented across all marketing channels and customer touchpoints.Act as the primary brand ambassador within the organization, fostering strong cross-functional relationships to drive brand consistency and achieve marketing and business objectives.Seek out category, competitive, industry and consumer trends and make recommendations regarding brand relevance or impact.Franchisee Marketing Support:Serve as the main marketing point of contact for franchisees, developing and implementing local marketing and lead generation programs that drive new and existing franchisee success.  Guide franchisees on how to optimize their local marketing investments through education, success sharing, tools and support including a focus on lead conversion in the centers.Provide leadership to and management of the Senior Marketing Services Managers and their direct reports. Team covering all aspects of planning, and franchisee support. Ensure best practices for local marketing, lead generation and franchisee support.  Lead the marketing conversations with the Franchise Advisory Council, sharing brand strategy updates, performance metrics, and gathering feedback on key initiatives.Oversee the marketing sections of new franchisee training, company meetings, network calls and general franchisee marketing education.Owned Channels Digital & Social Media Strategy:Partner with Marketing Shared Services to develop and execute an integrated digital and social media strategy that enhances brand visibility, engagement, and customer loyalty and delivers against brand KPIs.Ensure content creation meets all brand positioning and standards.  Evaluate competitive brands, the consumer landscape and digital trends and incorporate innovative marketing tactics to keep the brand competitive in the digital space.Media & Advertising:Lead media mix strategy, developing plans that incorporate traditional and digital channels, ensuring alignment with business goals and marketing objectives and with a focus on performance management.Oversee media buying, budget allocation, and vendor/partner relationships to maximize ROI on advertising spend and drive quality lead volume to centers.Develop and execute integrated marketing campaigns partnering with shared services to include creative conception, media strategy, and the production of marketing materials.Provide strategic direction for public relations efforts, including press releases, media outreach, and brand partnerships.Leadership & Team Development:Provide leadership and guidance to the marketing team, fostering a culture of collaboration, accountability, and innovation.Mentor and develop direct reports, ensuring alignment with strategic goals and the continuous professional growth of the team.Manage cross-functional teams as appropriate and collaborate with IT, Operations and Marketing Shared Services to deliver high-impact marketing programs.Drive operational excellence by ensuring that marketing projects are delivered on time, within budget, and to the highest quality standards.Budget & Financial Management:Develop annual marketing plans that align with strategic objectives, and manage the marketing budget to ensure cost-effectiveness, financial accountability and return on investment.Measure and report on the effectiveness of marketing campaigns, using data to make strategic recommendations and adjustments.Ensure marketing investments serve the needs of the business and franchisees, providing clear ROI analysis and performance metrics.Community & Stakeholder Engagement:Build and maintain relationships with key stakeholders, including the Brand President, franchisees, vendor partners and committee and board members to drive the brand forward.Represent the brand at industry events, conferences, and media engagements, ensuring the brand's voice and image are positively represented.Develop and nurture strategic partnerships with organizations, charities, and influencers to expand brand visibility and engagement.Other FunctionsA strong focus on marketing measurement, effectiveness, and continuous improvement.Ability to lead the marketing data analytics discipline.A strong candidate will haveExtensive Strategic Marketing Leadership: More than 20 years of marketing experience, including at least 10 years in senior leadership roles. Demonstrated success leading high-impact marketing strategies in B2B and/or franchise environments is highly preferred.Proven Brand & Campaign Expertise: A track record of shaping national brand strategies and driving integrated marketing campaigns across paid, owned, and digital channels. Ability to translate business goals into compelling brand experiences that deliver measurable results.Franchise & Local Marketing Experience: Hands-on experience supporting franchisees or distributed networks with scalable, localized marketing programs. A deep understanding of the dynamics of a franchise model, including the importance of education, enablement, and partnership.Performance & Financial Acumen: Demonstrated expertise in developing and managing marketing budgets, optimizing for ROI, and leading data-driven performance marketing initiatives. Skilled in using analytics to inform decisions, measure effectiveness, and refine strategy.Inspirational Leadership: A collaborative, empowering leader who builds strong cross-functional relationships and develops high-performing teams. Committed to mentoring others, fostering innovation, and championing operational excellence.Strong Cultural Alignment: Embodies and actively promotes Propelled Brands’ Core Values - Make It Happen, Expertise & Mastery, Positive Attitude, Growth Mindset, and Considerate. Leads with integrity and models behaviors that support a positive, high-performance culture.We believe that everyone is capable of great things. Because of this, we encourage you to apply even if you do not have 100% of the qualifications listed above.EEO Statement   Propelled Brands values diversity and inclusion because it brings richness and strength to our business. We envision diversity as encompassing an individual’s unique characteristics and experiences, including not only race, gender, ethnicity, age, religion, disability, national origin, and sexual orientation, but also personality, gender expression, military status, mental health, educational and career backgrounds, and other life experiences. We know that supporting and building diversity is the right thing to do for our employees, our franchisees, our franchisees’ teams, and our stakeholders.PI92ca8297fa6c-30511-38770443