Product Marketing Manager

1 week ago


Princeton, United States Educational Testing Service (ETS) Full time
Job DescriptionJob DescriptionAbout ETS:

ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our renowned assessments including TOEFL®, TOEIC®, GRE® and Praxis® tests, serving millions of learners in more than 200 countries and territories. Through strategic acquisitions, we've expanded our global capabilities: PSI strengthens our workforce assessment solutions, while Edusoft, Kira Talent, Pipplet, Vericant, and Wheebox enhance our educational technology and assessment platforms across critical markets worldwide.

Through ETS Research Institute and ETS Solutions, we're partnering with educational institutions, governments, and organizations globally to promote skill proficiency, empower upward mobility, and unlock opportunities for everyone, everywhere. With offices and partners across Asia, Europe, the Middle East, Africa, and the Americas, we deliver nearly 50 million tests annually. Join us in our journey of measuring progress to power human progress worldwide.


Summary:

ETS's Praxis division, dedicated to empowering aspiring teachers, is looking for a Product Marketing Manager to define and drive Go-To-Market activities for partners and clients. You will partner closely with Client Success and Product to influence the product roadmap, bring our products to market and drive product success. You are the expert on our customers and are able to translate insights into action. The ideal candidate is able to think big picture while also diving into the details and makes it their mission to ensure we are placing more qualified educators in classrooms nationwide.

The primary business objective of the Product Marketing Manager role is to increase revenue by driving the successful adoption and use of Praxis products by partners and clients. This will be achieved by developing and executing go-to-market strategies that effectively communicate the value proposition of Praxis products, leading to increased customer acquisition and retention. This role also aims to improve customer satisfaction by ensuring that clients have the resources and support needed to effectively utilize Praxis products, contributing to long-term customer relationships and repeat business.

Responsibilities:

Work closely with the client success, sales, business development, and product teams to make strategic recommendations and provide the tools and resources needed to effectively communicate the value of our products.

Create marketing collateral, pitch decks, and other sales enablement materials that are clear, consistent, aligned with Praxis brand, and resonate with our personas.

Demonstrate the ability to tell a story to stakeholders (driving the “why” behind the work) based on the customer insights that you pull from the data and aggregate.

Develop the creative strategy & portfolio of assets for the client and customer-facing teams to drive demand and client retention.

Demonstrate a strong command of copywriting and creative judgment, ensuring that all marketing communications are clear, concise, and compelling while also being customer centric.

Able to develop and implement project management strategies that align with the organization's overall goals and objectives by identifying and managing cross-functional dependencies and leading project teams through complex problem-solving and decision-making.

Adhere to ethical standards and comply with laws/regulations applicable to the job function.

#LI-NK1

#LI-REMOTE



Education and Experience:

4+ years of experience in product marketing and/or sales enablement

Experience in the education technology sector and familiarity with K-12 teacher certification processes.

ETS believes in a Total Rewards philosophy for our employees, and they include:

  • Health, Vision, Dental insurance plans to choose from
  • Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access
  • Generous PTO and vacation time to balance your work and life
  • Additional 8 hours of PTO for volunteer work
  • Retirement plan (401(a)) and traditional Roth (403b) with company contribution
  • Commuter Benefits, Pet Insurance, 1 year subscription to Calm App

ETS is mission driven and action oriented

  • Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees.
  • How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you
  • Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice.

ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.





  • Princeton, United States Bristol-Myers Squibb Full time

    Associate Director, Omnichannel Marketing ProductionApply locations Princeton - NJ - US time type Full time posted on Posted 11 Days Ago job requisition id R1588062Working with UsChallenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely...

  • Marketing Manager

    7 days ago


    Princeton, United States Creative Solutions Services, LLC Full time

    Marketing ManagerLocation: 420 NYC Office - Hybrid-Max 2 days / weekMAJOR DUTIES AND RESPONSIBILITIESManage asset receipt and validation in workflow tool, internal campaign sign-off, and timelinesCreate campaign target audience list in IBM Unica 12 tool to be delivered across different platforms (e.g Oracle Responsys, ext. vendor via SFTP/API)Ensure overall...


  • Princeton, United States Construction Financial Management Association Full time

    Position Title: Products & Services ManagerDepartment: Knowledge and PracticeBasic Function: Leads the development, management, and enhancement of our product and service offerings. This role is crucial in ensuring that our products and services meet the evolving needs of our members and stakeholders while aligning with the association’s strategic...


  • Princeton, United States Educational Testing Service (ETS) Full time

    Job DescriptionJob DescriptionAbout ETS:ETS is a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. For more than 75 years, we've been advancing the science of measurement to build benchmarks for fair and valid skill assessment across cultures and borders. Our worldwide impact extends through our...


  • Princeton, United States Abbott Laboratories Full time

    Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Abbott is a...

  • Product Manager

    7 days ago


    Princeton, United States Dow Jones & Company, Inc. Full time

    Dow Jones Product Manager in PRINCETON , New JerseyAbout us:Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of...


  • Princeton, New Jersey, United States Educational Testing Service (ETS) Full time

    Job DescriptionAbout ETS:We are a global education and talent solutions organization enabling lifelong learners worldwide to be future-ready. Our renowned assessments, including TOEFL, TOEIC, GRE and Praxis tests, serve millions of learners in more than 200 countries and territories. We've expanded our global capabilities through strategic acquisitions: PSI...


  • Princeton, New Jersey, United States CCI Consulting Inc Defunct Full time

    About the RoleOncology Product Manager - Field-Based PositionWe are seeking an experienced Oncology Product Manager to join our team. In this critical role, you will identify, establish, and maintain collaborative relationships with key investigators and institutions strategic to the effective use of company products.Responsibilities:Develop and maintain...


  • Princeton, United States Acceleration Partners Full time

    Influencer Marketing, ManagerTHE ROLE:As the partner marketing landscape continues to evolve, various channels and tactics are coming together in exciting ways, and Acceleration Partners is leading the charge. We are seeking an Influencer Marketing Manager to provide premium quality service to diverse brands eager to develop influencer programs at scale...


  • Princeton, United States Abbott Laboratories Full time

    Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.Abbott is a...


  • Princeton, United States Abbott Laboratories Full time

    Job DescriptionAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160...


  • Princeton, United States NetElixir Full time

    Are you a future-forward marketer who loves blending creativity with strategy? Do you thrive on taking ownership, executing big ideas, and making a tangible impact?Are you ready to redefine a 20+ year-old brand celebrated for e-commerce excellence and exceptional results, leading its evolution to compete as an AI-marketing and technology powerhouse?At...


  • Princeton, United States NetElixir Full time

    Are you a future-forward marketer who loves blending creativity with strategy? Do you thrive on taking ownership, executing big ideas, and making a tangible impact?Are you ready to redefine a 20+ year-old brand celebrated for e-commerce excellence and exceptional results, leading its evolution to compete as an AI-marketing and technology powerhouse?At...


  • Princeton, New Jersey, United States Diverse Lynx Full time

    Job Description: As a Financial Services Product Manager, you will be responsible for managing the development and launch of new financial services products at Diverse Lynx LLC in Princeton, NJ or Berkeley Heights, NJ.Main Responsibilities:Product Development: Develop and implement product strategies, ensuring alignment with business objectives.Stakeholder...


  • Princeton, New Jersey, United States Bloomberg Full time

    Bloomberg is a leading provider of financial data and analytics. Our Municipal Markets team is responsible for delivering timely and accurate updates on municipal corporate actions and ratings announcements. We're seeking a highly motivated and driven Team Lead to manage, motivate, and develop a team of data professionals.The successful candidate will have a...


  • Princeton, Massachusetts, United States Millerbernd Manufacturing Co. Full time

    Job DescriptionAs a New Product Development Engineer at Millerbernd Manufacturing Co., you will play a critical role in driving profitable growth by developing and executing project plans for new products. This includes collaborating with cross-functional teams to identify market requirements, leveraging technical expertise to design and develop high-quality...

  • Head of Marketing

    2 weeks ago


    Princeton, United States Y-mAbs Therapeutics, Inc. Full time

    Senior Director / Vice President of US Marketing Are you ready to uplevel your career? Join an innovative biopharmaceutical company and be part of our exciting journey!We are looking for a Senior Director / Vice President, Head of US Marketing to join our team.Working with UsAt Y-mAbs Therapeutics (NASDAQ: YMAB), our mission is to become the world leader in...

  • Head of Marketing

    2 weeks ago


    Princeton, United States Y-mAbs Therapeutics, Inc. Full time

    Senior Director / Vice President of US Marketing Are you ready to uplevel your career? Join an innovative biopharmaceutical company and be part of our exciting journey!We are looking for a Senior Director / Vice President, Head of US Marketing to join our team.Working with UsAt Y-mAbs Therapeutics (NASDAQ: YMAB), our mission is to become the world leader in...


  • Princeton, New Jersey, United States Abbott Laboratories Full time

    About AbbottAbbott Laboratories is a leading global healthcare company that provides innovative medical solutions to improve people's lives. Our diverse portfolio includes diagnostics, medical devices, nutritionals, and branded generic medicines.Job DescriptionWe are seeking an experienced Manager, Market Access to join our US Commercial team in Princeton,...


  • Princeton, United States Top Gun Staffing Inc Full time

    Job DescriptionJob DescriptionGeneral Summary:The Personal Lines Insurance Product Development Manager (formal title: Senior Associate Insurance Product Manager) is responsible for making product decisions and recommendations for the assigned Line of Business, and managing product changes from ideation to implementation. This newly created position involves...