Digital Marketing Specialist

1 day ago

City of Industry, United States iBUYPOWER Full time
Job DescriptionJob DescriptionDescription We are seeking an experienced Digital Marketing Specialist (HYTE) with a strong background in SEO, performance marketing, content creation, and email/SMS marketing to join our Marketing team—gaming hardware and tech industry background is an ideal plus The ideal candidate will have a proven ability to execute and optimize comprehensive digital marketing strategies that drive user acquisition, brand visibility, and revenue growth across multiple channels.  This position is perfect for someone who is a strategic thinker and hands-on marketer, capable of driving digital marketing efforts across SEO, performance marketing, content, email, and SMS to achieve business growth goals. 
Key Responsibilities
  • Lead the strategy, execution, and optimization of paid digital campaigns across platforms such as Google, Facebook, Instagram, etc. to drive user acquisition, revenue, and brand awareness.
  • Oversee budget allocation, forecasting, and performance monitoring across paid channels to ensure efficient ad spend and achievement of performance targets. 
  • Implement A/B testing frameworks to optimize ad copy, creative elements, targeting, and landing page performance to increase conversions and reduce cost-per-acquisition (CPA). 
  • Analyze campaign data (CTR, conversion rates, ROI) and provide actionable insights to improve performance and identify scaling opportunities. 
  •  Develop and execute comprehensive SEO strategies including keyword research, on-page optimization, and technical SEO to improve organic search rankings and drive traffic growth. 
  • Conduct SEO audits and implement technical fixes to enhance website performance, ensuring it aligns with search engine best practices. 
  • Work with content and technical teams to ensure SEO-friendly content creation and website structure that maximizes visibility and engagement. 
  • Monitor and report on SEO performance using tools such as Google Analytics and SEMrush, and adjust strategies to continuously improve rankings.
  • Collaborate with the creative and content teams to produce high-quality, SEO-optimized blog posts, landing pages, and marketing copy aligned with business objectives and audience needs.
  • Tailor content for different audience segments, ensuring a consistent and engaging brand voice across all marketing channels. 
  • Manage and optimize email marketing campaigns, including the creation of email templates, segmentation strategies, and automation flows to improve engagement and conversion rates.
  • Develop and execute SMS marketing strategies that align with overall digital marketing efforts, targeting key audience segments to drive engagement and sales. 
  • Create and manage newsletters for sales campaigns, product launches, and community announcements, ensuring alignment with business goals and audience engagement. 
  • Implement personalization and A/B testing in email and SMS campaigns to enhance user experience and increase open and click-through rates. 
  • Monitor performance metrics, such as deliverability, open rates, and conversions, and refine strategies based on data insights. 
  • Ensure alignment of SEO, paid media, email, and SMS strategies to deliver cohesive, multi-channel marketing campaigns that enhance brand awareness and customer engagement.
  • Coordinate with cross-functional teams (creative, product, and technical) to execute marketing strategies that align with broader business objectives. 

Skills Knowledge and Expertise
  • Up-to-date knowledge or Digital Marketing campaign background in PC Component, PC Gaming, and/or Gaming Peripheral industry a major plus.
  • 3+ years of proven experience in digital marketing with a focus on SEO performance marketing, content creation, and email/SMS marketing. 
  • Proficiency in managing paid digital campaigns, including knowledge of campaign staging, creative coordination, pacing, and optimization. 
  • In-depth knowledge of SEO best practices and tools such as Google Analytics, SEMrush, or Ahrefs. 
  • Strong content creation skills, with the ability to develop compelling, audience-specific copy for various digital channels. 
  • Experience in managing and optimizing email and SMS marketing campaigns, including segmentation, automation, and A/B testing. 
  • Experience in newsletter creation and management for key marketing initiatives such as product launches, sales campaigns, and community announcements. 
  • Experience with analytics reporting, including performance tracking and presenting insights for data-driven decision-making. 
  • Strong analytical skills with the ability to interpret data and provide actionable insights for continuous improvement. 
  • Excellent communication and collaboration skills, with experience working in a fast-paced environment across cross-functional teams. 
  • Ability to stay up-to-date on industry trends and platform updates, proactively identifying opportunities for scaling and optimizing marketing efforts. 
  • If hired, must provide proof of full vaccination on start date, unless prohibited by federal, state, or local law. Full vaccination means receiving the second dose in a two-dose series (i.e. Pfizer, Moderna), or a single-dose vaccine (i.e J&J). Examples of proof of full vaccination include an original, photocopied, or digitally completed vaccination card that includes name, type of vaccine provided, and date of last dose administered.

Benefits
  • Medical, Dental, Vision Insurance.
  • PCP & Specialist Office Visit Reimbursements.
  • Basic Life Insurance.
  • PTO & Sick Leave Days.
  • Paid Holidays.
  • Day Off to Celebrate Your Birthday.
  • 401K & Employer Match.

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