Marketing Manager

24 hours ago

Saginaw, United States Magneto & Diesel Injector Service Inc Full time
Job DescriptionJob DescriptionDescription:

About M&D

For the past 80 years, M&D has led the aftermarket in remanufacturing innovation to address technological advancements and changing customer needs. In the past few decades, we have expanded beyond our remanufacturing roots to develop close (and sometimes exclusive) partnerships with the world’s leading OEMs and manufacturers.


Those partnerships with key suppliers like Bosch, Garrett, Federal Mogul, Cummins, Stanadyne, Holset, BorgWarner, Delphi, Yanmar, Mitsubishi, Denso and others have been critical in honing our remanufacturing capabilities and expanding our parts offering to include new, no core options in fuel injectors and fuel pumps, diesel engine cylinder heads, blocks, crankshafts and connecting rods. M&D also stocks a complete assortment of turbos (new and remanufactured), inframe overhaul kits, filtration and aftertreatment parts including DPFs, DOCs, EGRs, sensors and other engine parts.


Our strong remanufacturing roots combined with our 41 branch locations, a nationwide outside sales team of 25 and our close OEM Manufacturer partnerships make us unique in the industry – no one understands diesel engine failure analysis and parts better than M&D. WE FUEL UPTIME.


Position Summary

The Marketing Manager plays a key role in advancing the company’s strategic objectives by adhering to and enhancing established systems and processes. This role focuses on driving phone calls, increasing web sessions, and converting leads in alignment with the HHP Strategic Objective. The Marketing Manager will oversee both traditional and digital marketing strategies to meet predefined KPIs, ensuring consistent year-over-year growth and supporting the company’s revenue goals.


Management work:

Develop and adhere to a marketing plan that aligns with the company's strategic objective. Mentor and coach team members to support their career growth while contributing to the overall success of HHP.


Essential Duties and Responsibilities:

Planning

  • Create and Implement strategies to produce highly effective marketing campaigns for both traditional and digital channels to meet KPI Metrics by channel.
  • Document and implement the marketing strategies into a comprehensive marketing plan
  • Manage and coordinate all marketing, advertising, social media, and promotional staff activities
  • Provide input and recommendations on the monthly marketing calendar, aligning with overall marketing objectives
  • Ensure all marketing activities are cohesive including the website, advertising, social media, promotional, print/digital, and video
  • Manage tactical marketing related spend, adhering to the marketing budget
  • Communicate with sales and merchandising regarding product and pricing changes
  • Oversee and collaborate with outside vendors supporting marketing activities
  • Ensure consistent HHP branding is implemented across all marketing channels
  • Oversee targeted marketing campaigns to nurture leads, retain customers, and drive conversions
  • Oversee product data content research and updates used in marketing initiatives, including product competitive information and pricing

Organizational Management

  • Develop and maintain a high-performance culture in this function, resulting in continued success meeting functional KPIs and driving efficiency
  • Supervise a marketing team including hiring, training, workloads, schedules, and deadlines
  • Provide feedback, support, coaching, and mentoring to the marketing team
  • Communicate openly across departments, sharing information related to projects and other marketing efforts
  • Follow the HHP system and report any problems to management immediately

Measurement

  • Measure and monitor marketing strategic objective goals for all marketing platforms with a focus on leads and sessions.
  • Generate timely marketing reports
  • Monitor ROI of marketing tactics and make recommendations when ROI falls below the channel standard
  • Monitor competitive activity and market trends

Improvement

  • Work with other departments on customer satisfaction, retention, and growth strategies
  • Present new ideas through project planning structure
Requirements:

Minimum Qualifications (Knowledge, Skills, and Abilities):

  • Business or marketing related degree or equivalent professional qualifications
  • Paid search with a focus on Google Adwords and Analytics
  • SEO best practices including rich titles, keyword analysis, link building, and CMS analysis
  • Email marketing
  • Social media
  • Experience in all aspects of Marketing/Advertising
  • Project management
  • Technical writing and technical marketing skills
  • Proven experience in customer and market research
  • Relevant product and industry knowledge
  • Proficient in relevant computer software

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

  • Prolonged periods of sitting at a desk, working on a computer
  • Travel between Saginaw and Coleman office locations.
  • Ability to lift and carry up to 15 lbs.
  • Office environment that includes continuous noise throughout shift

Note

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments.

M&D provides equal employment opportunity to all qualified applicants and employees without regard to race, color, sex, religion, national origin, age, sexual orientation, gender identity, marital status, familial status, disability, military status, and genetic information.

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