Vice President

$200,000 USD/year Pay is set based on global value, not the local market. Most roles = hourly rate x 40 hrs x 50 weeks ($100 USD/hour)

Are you a marketing all-rounder, agile in your approach, and driven by the thrill of transforming abstract company goals into a killer digital strategy? If this resonates with you, this is your opportunity to enter at the ground level of a forward-thinking and well-funded startup as their first marketing hire.

Picture this: an education startup poised to redefine K-12 education as we know it. Our secret weapon? Adaptive learning technology. We‘re on a mission to empower students from Kindergarten to 12th grade to master their academic workload in just 2 hours a day. But here‘s the kicker – they‘ll also be absorbing knowledge at double the pace, covering two years‘ worth of content in a single year. All this in a compact 120 minutes, encompassing math, reading, writing, science, and social studies.

Our sights are set on a hands-on, full-stack marketing maestro who can navigate both the B2B private school landscape and the B2C realm. We don‘t want someone who will get lost in three-month research projects and churn out lengthy plans that gather digital dust. We need an intuitive marketer who formulates sharp hypotheses, tests them rapidly, learns from the outcomes, and scales their strategies. While you will own the entire gamut of strategic marketing, you‘ll have the freedom and resources to enlist agency support when execution demands it.

This isn‘t just another job; it‘s an invitation to shape the future. Bring your expertise, your strategic mindset, and your forward-thinking acumen. If you‘re ready to step into the arena, seize the opportunity, and make a lasting impact in an EdTech startup, we want to hear from you.

What you will be doing

• Crafting and executing the company‘s market positioning and go-to-market strategies
• Defining the target market, value proposition, and core marketing messages
• Hands-on creation and refinement of marketing content, ensuring its resonance with our brand voice
• Leading collaborations with external teams and agencies, ensuring your strategic vision is effectively executed
• Managing, optimizing, and reporting on campaigns, ensuring their success by measuring against KPIs

What you will NOT be doing

• Running carbon copy campaigns that lack innovation
• Producing repetitive, boilerplate reports without fresh insights
• Micromanaging junior team members without focusing on the bigger strategic picture
• Relying too heavily on agencies without any personal involvement or overburdening yourself without delegating anything

Key responsibilities

Establishing a clear market footprint and voice for the company, ensuring alignment with our target audience in the private school and homeschooling sectors.

Candidate requirements

• A minimum of 5 years of progressive marketing experience for B2B software, SaaS, or EdTech companies or startups
• Experience creating market positioning strategies
• Demonstrated ability to develop and execute go-to-market strategies for a new product or company
• Exceptional content-creation abilities
• Ability to balance strategy development and practical execution to meet ambitious deadlines
• Experience communicating directly with senior executives

Nice to have

• Marketing leadership experience for B2C/D2C software, SaaS, or EdTech products

Applying for a role? Here’s what to expect.

We’ve curated a series of steps that take the guesswork out of recruiting the best person.

STEP 1: Pass Cognitive Aptitude Test.

STEP 2: Prove Real-World Job Skills.

STEP 3: Ace An Interview Or Two.

STEP 4: Accept Job Offer.

STEP 5: Celebrate

Frequently asked questionsAbout the role

What core skills will I need for this role? What will a typical day look like in this role? How much autonomy will I have in decision-making?

What‘s the balance between B2B and B2C marketing in this role? Can US residents be hired as an employee in this role?

About Crossover

Am I eligible to apply for a job on Crossover? How is the pay calculated? What are the employee benefits?

How much English do I need? Why do I have to pass difficult assessments? How will my productivity be monitored?

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Oana has experienced what she calls “the year of changes” since working for Crossover. “You won’t find a company like Crossover anywhere else.”

It’s super hard to qualify—extreme quality standards ensure every single team member is at the top of their game.

Premium pay for premium talent

Over 50% of new hires double or triple their previous pay. Why? Because that’s what the best person in the world is worth.

Shortlist by skills, not bias

We don’t care where you went to school, what color your hair is, or whether we can pronounce your name. Just prove you’ve got the skills.

We’re here to help. Find answers to common questions or contact us directly.

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