Marketing Manager

1 week ago


Dayton, United States A-Abel Family of Companies Full time
Job DescriptionJob DescriptionSalary: $45,000-$75,000

Company Overview:
We are a locally owned, family-operated HVAC, plumbing, and electrical business serving the community with exceptional service for generations. As a mid-size company, we pride ourselves on fostering a family-like environment while delivering professional and reliable services. We are seeking a dynamic and motivated Marketing Manager to join our team and lead our marketing efforts to grow our brand and connect with our community.

Job Description:


The Marketing Manager will be responsible for developing and executing a comprehensive marketing strategy to enhance our brand presence and attract new customers. This role involves a blend of digital marketing, community engagement, and content creation. The ideal candidate will be proactive, creative, and skilled in managing multiple marketing channels.

Key Responsibilities:

  • Digital Marketing:
    • Develop, implement, and manage digital marketing campaigns across platforms such as Google Ads, social media, and email marketing.
    • Monitor website traffic, SEO performance, and analytics to optimize online visibility and engagement.
    • Manage paid and organic campaigns to drive leads and brand awareness.
  • Content Creation and Social Media Management:
    • Actively post and monitor content on social media platforms (Facebook, Instagram, LinkedIn, etc.).
    • Create engaging posts, videos, and promotions to showcase our services and team.
    • Respond to customer inquiries and reviews promptly and professionally.
  • Community Outreach and Networking:
    • Represent the company at community events, job fairs, and networking opportunities to build relationships and promote services.
    • Foster partnerships with local businesses and organizations to enhance brand recognition.
  • Marketing Strategy:
    • Develop and manage a marketing calendar with campaigns, events, and promotions.
    • Identify new opportunities to reach target audiences through innovative approaches.
    • Track and report on campaign performance to adjust strategies as needed.
  • Event Coordination:
    • Organize and attend job fairs, trade shows, and community events to promote the company.
    • Work closely with HR to develop employer branding strategies for recruiting top talent.
  • Budget Management:
    • Work within a marketing budget to execute campaigns and initiatives cost-effectively.

Qualifications:

  • Bachelors degree in Marketing, Business, Communications, or a related field (preferred).
  • Proven experience in digital marketing, social media management, and content creation.
  • Excellent written and verbal communication skills.
  • Strong organizational and time-management abilities.
  • Familiarity with tools such as Google Analytics, Facebook Business Suite, and design platforms like Canva or Adobe Suite.
  • Experience with SEO and paid advertising campaigns is a plus.
  • Ability to engage with the community and build relationships that align with company values.

Benefits:

  • Competitive salary
  • Health and wellness benefits
  • Opportunities for professional development
  • A supportive and collaborative work environment

Join us in helping homeowners stay comfortable while building a strong local presence



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