Marketing Manager
1 week ago
Company Overview:
We are a locally owned, family-operated HVAC, plumbing, and electrical business serving the community with exceptional service for generations. As a mid-size company, we pride ourselves on fostering a family-like environment while delivering professional and reliable services. We are seeking a dynamic and motivated Marketing Manager to join our team and lead our marketing efforts to grow our brand and connect with our community.
Job Description:
The Marketing Manager will be responsible for developing and executing a comprehensive marketing strategy to enhance our brand presence and attract new customers. This role involves a blend of digital marketing, community engagement, and content creation. The ideal candidate will be proactive, creative, and skilled in managing multiple marketing channels.
Key Responsibilities:
- Digital Marketing:
- Develop, implement, and manage digital marketing campaigns across platforms such as Google Ads, social media, and email marketing.
- Monitor website traffic, SEO performance, and analytics to optimize online visibility and engagement.
- Manage paid and organic campaigns to drive leads and brand awareness.
- Content Creation and Social Media Management:
- Actively post and monitor content on social media platforms (Facebook, Instagram, LinkedIn, etc.).
- Create engaging posts, videos, and promotions to showcase our services and team.
- Respond to customer inquiries and reviews promptly and professionally.
- Community Outreach and Networking:
- Represent the company at community events, job fairs, and networking opportunities to build relationships and promote services.
- Foster partnerships with local businesses and organizations to enhance brand recognition.
- Marketing Strategy:
- Develop and manage a marketing calendar with campaigns, events, and promotions.
- Identify new opportunities to reach target audiences through innovative approaches.
- Track and report on campaign performance to adjust strategies as needed.
- Event Coordination:
- Organize and attend job fairs, trade shows, and community events to promote the company.
- Work closely with HR to develop employer branding strategies for recruiting top talent.
- Budget Management:
- Work within a marketing budget to execute campaigns and initiatives cost-effectively.
Qualifications:
- Bachelors degree in Marketing, Business, Communications, or a related field (preferred).
- Proven experience in digital marketing, social media management, and content creation.
- Excellent written and verbal communication skills.
- Strong organizational and time-management abilities.
- Familiarity with tools such as Google Analytics, Facebook Business Suite, and design platforms like Canva or Adobe Suite.
- Experience with SEO and paid advertising campaigns is a plus.
- Ability to engage with the community and build relationships that align with company values.
Benefits:
- Competitive salary
- Health and wellness benefits
- Opportunities for professional development
- A supportive and collaborative work environment
Join us in helping homeowners stay comfortable while building a strong local presence
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