Media Supervisor
4 weeks ago
Supervises Media and Advertising efforts in executing Casino, Golf and SDTC requests.
Job Duties And Responsibilities:
(Note: Duties and responsibilities may be added, deleted, or changed at the sole discretion of Sycuan Management at any time)
- Supervises the Casino, Golf Club, and SDTC paid media buying programs and activities and helps execute effective media communication and Media Relations Programs
- Supports and Advances advertising plans and objectives by conducting demographic, lifestyle, quantitative and similar research identifying target audiences and market trends, determining media availability and new market opportunities based on analysis and recommending initiatives and activities that provide a competitive advantage.
- Helps execute onsite/offsite advertising media programs and events if assistance is needed and development of recap reporting. This also includes commercial production efforts.
- Measure the effectiveness of media programs by verifying the accuracy of placements, analyzing variances through CPM/CPP, invoicing, and making arrangements to recoup the value of rating points that have not been delivered
- Coordinated advertising production by gathering copy and graphic information, writing copy when needed and/or facilitating translations when required, assisting in production as needed, determining deadlines, preparing creative requests, and collaborating with Creative Services to prioritize workload.
- Enhances the organization’s reputation as an effective and progressive community partner by maintaining an awareness of emerging media practices, participating in educational opportunities, reading trade publications and online articles, exploring innovative media opportunities, and participating in activities to raise Sycuan’s profile in the surrounding community.
Education and Experience:
Essential:
- Bachelor's Degree in Marketing, Communications or related field
- 3 years of Marketing experience
- Bilingual
- Understanding of the San Diego Market
Skills and Knowledge:
- Ability to analyze and interpret data and make sound business recommendations
- Ability to present complex data in a clear and concise manner
- Ability to work in a fast-paced environment and meet deadlines
- Ability to perform simple mathematical calculations
- Working knowledge of industry practices, concepts and terminology
- Working knowledge of Nielsen TV ratings, radio ratings, and Scarborough qualitative research
- Familiarity with current market CPP trends
- Ability to interact effectively with guests, team members, vendors, and external agencies
- Ability to represent the organization in a professional manner
- Ability to understand and follow verbal directives and written directions
- Ability to communicate effectively in the English language
- Ability to complete forms, documents and written reports
- Proficiency with Microsoft Word and Excel
- Ability to maintain professionalism and composure
- Ability to accept constructive criticism
- Ability to maintain confidentiality
Direct: None
Indirect: None
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