Principal Measurement Lead

1 week ago

Cambridge, United States Google Full time

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 11 years of experience in digital media, sales, marketing, or product roles.
  • Experience working with digital organizations.
  • Experience identifying client’s challenges to define customer and product strategy, enabling long-term opportunities.

Preferred qualifications:

  • Experience identifying and recommending new processes, procedures, and methods for product adoption, addressing needs by partnering and collaborating with regional partners/stakeholders.
  • Expertise in privacy-centric measurement products such as Enhanced Conversions (web and leads), Conversion Measurement, and Oracle Cloud Migration (OCI) Strategies.
  • Understanding of privacy-centric measurement concepts/products including Google Analytics 4, Google tag, Google Tag Manager, Sitewide Tagging, Consented Measurement, Server-Side Go-To-Market, and Customer Match.
  • Ability to influence executive-level stakeholders with engaging objectives to address customer product needs and close agreements.
  • Ability to be a thought leader of Google products, engaged and third-party landscapes.

Responsibilities

  • Develop and execute the retail sector's strategy for adopting privacy-preserving measurement solutions like Enhanced Conversions for Web, Enhanced Conversions for Leads, and Offline Conversion Imports (OCI).
  • Consult with clients on measurement implementations, provide expert guidance, and assist sales teams in developing customer road-maps and solutions in partnership with gTech.
  • Provide thought leadership, address advertiser challenges and industry trends, and influence product development through feedback and by driving Business Forecast Meeting (BFM) success. Establish a feedback loop with Product Go-to-Market teams, highlighting product successes and addressing any obstacles to adoption.
  • Drive achievement of key business metrics and provide updates on product performance to executive leadership.
  • Partner with key cross-functional teams to share best practices, develop training, and produce analyses that drive broader adoption of measurement solutions.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

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