Planner Media

1 week ago


Chicago, United States Advantage Solutions Full time

Planner MediaJob Locations US-IL-ChicagoPrimary Posting Location : CityChicagoPrimary Posting Location : State/ProvinceILPrimary Posting Location : Postal Code60601Primary Posting Location : CountryUSRequisition ID Position Type Full TimeCategory Marketing (Corporate): Integrated Marketing, Experiential MarketingMinimum USD $58,400.00/Yr.Maximum USD $73,000.00/Yr.SummaryMEDIA PLANNER- REMOTE Advantage Marketing Partners is built to be the world's most effective commerce marketing agency. We bring integration to a layered and siloed landscape, unifying strategy, analytics, creative, media, ecommerce and trade marketing to unlock commerce potential for some of the world's best-known brands. From Retail Media Networks and social commerce to last-mile delivery and in-store activation, we are everywhere that people shop and buy. The Media Planner is responsible for supporting day-to-day planning and implementation of commerce media programs across digital channels. S/he is a self-starter and adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization. CORE RESPONSIBILITIES Support day-to-day project team in planning, buying and management of commerce media campaigns for assigned accounts Research potential media partners, develop program RFPs, and evaluate opportunities Conduct audience research via syndicated data and research (e.g., Simmons MRI, Kantar, eMarketer) Collaborate with vendors to schedule meetings, gather ad specs/program requirements and update production sheets Facilitate media plan development and oversee inventory procurement, including contracting, spec gathering and ad trafficking For platform media, set up and manage campaign architecture, targeting and bid strategies, QA and in-platform optimizations Manage in-market programs to ensure delivery, performance and optimizations are on track and recognize


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