Marketing Manager
1 week ago
Marketing Manager
Job Description
Summary
Responsible managing Alphaland’s social media strategy to increase brand awareness, improve marketing efforts, and increase sales / revenue.
Exemption Status
Exempt, Administrative
Job Status
- Full-time, 40 hours a week or more as needed
- Schedule:
- In office, generally Monday through Friday 9AM to 5PM or 6PM (depends on workout)
- Schedule will need to be flexible to work some late nights and weekends based on business needs.
- In office, generally Monday through Friday 9AM to 5PM or 6PM (depends on workout)
Job Location
Missouri City, TX (Alphaland HQ)
Reports To
Director of Alphaland, Nik Yenck
Direct Reports
- Graphic Designer - Alphaland
- Contracted Photographers/Videographers
- Future – social media coordinator
Required Education
Bachelor’s degree in marketing, communications, or public relations and/or equivalent combination of education and relevant experience
Essential Job Duties
- Manage Alphaland’s social media strategy, improve marketing efforts, and ultimately increase sales / revenue
- Oversee the company’s social media profiles including but not limited to Instagram, Facebook, TikTok, the company’s website, and other relevant platforms
- Execute shoots by booking content creators and follow through from scheduling to completion to maintain on time assignments.
Additional Job Duties
- Schedule, develop, and launch campaigns / content
- Develop expert knowledge around scheduling and highest point of engagement (i.e. day of week, time, etc).
- Maintain the social media content calendar including assisting in copyrighting and caption approval.
- Develop a pertinent set of KPIs to report on social media performance, social listen and report back findings to teams on trends and conversations
- Will be responsible for providing reporting and analytics twice a month to include content performance and recommendations for improvement
- Reviews top performing ads to strategize how to bring that success into the website when the Ad goes live
- Maintains Ad budget to ensure Ads are properly allocated to drive high engagement.
- Propose appropriate performance metrics for individual Ad campaigns
- Set a goal for sales success per new memberships within Ad campaign
- Develop and maintain a strategy to convert social media engagements to sales. Collaborate with Director of Alphaland to set appropriate sales goals.
Supervisory Duties
- Improve and continue to develop the structure of Alphaland’s marketing department
- Identify and suggest hires for highly competent and capable team members who embody the Alphalete brand
- Collaborate with Director of Alphaland and HR regarding all hires
- New positions require business case to HR. HR to build job description and salary analysis for final approval from direct supervisor.
- Develop, mentor, coach, and guide direct reports to help them advance their career
- Collaborating with HR, coach, remedy, and discipline behavior and/or performance which is below standard
Other job duties as assigned by management
Required Skills / Experience
- Minimum of three (3) years of experience in social media coordination and management, preferably focused on business-to-consumer goods
- At least three (3) or more years’ experience with creating organic posts, deploying, monitoring, and managing social media and paid social media ads on Facebook, Instagram, TikTok and other relevant platforms
- Three (3) or more years of leadership experience, growing and leading teams through organizational change and transformation
- Functional knowledge of social media KPIs
- Functional knowledge of MS Office (Outlook, Word, Excel, Power Point)
Preferred Skills / Experience
- Ability to work on call and respond to ad campaign emergencies when necessary
- Passion for all things creative and social media
- Strong organizational skills with the ability to maintain a fast-paced workflow
- Previous experience in a gym / athletic facility
Traits / Characteristics
- High initiative, autonomous, and self-governing
- Strong critical thinker & superb attention to detail
- Flexible, collaborative, & a team player
- Strong critical thinker & superior analytical skills
- Outstanding communication and interpersonal skills with strong follow through
- Entrepreneurial spirit & high integrity
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