Marketing Assistant for Luxury Car Dealerships

Company Overview:

The Bob Howard Luxury Auto Group stands as a beacon of excellence in the automotive industry, boasting a distinguished portfolio of prestigious brands including Mercedes-Benz, Volvo, Jaguar, Land Rover, and Kubota. With dealerships spanning across multiple states, our commitment to unparalleled luxury, performance, and service knows no bounds. Whether it's the timeless elegance of a Mercedes-Benz, the cutting-edge innovation of a Volvo, the exhilarating performance of a Jaguar, the rugged sophistication of a Land Rover, or the reliability of a Kubota, our esteemed clientele can expect nothing short of exceptional quality and customer satisfaction at every touchpoint. Experience the epitome of automotive luxury and sophistication with the Bob Howard Luxury Auto Group.

Position Overview:

We are on the lookout for a dynamic and innovative Marketing Assistant to join our esteemed marketing team. In this pivotal role, the Marketing Assistant will serve as a key role in our efforts to execute strategic marketing initiatives and campaigns aimed at elevating our dealership's profile and enhancing brand recognition across our diverse portfolio of luxury automotive brands, including Mercedes-Benz, Volvo, Jaguar, Land Rover, and Kubota. A keen eye for detail and creativity will be paramount as the Marketing Assistant collaborates closely with our marketing team to ensure that all materials and campaigns align seamlessly with the distinct brand identities and standards set forth by each OEM. Upholding OEM brand standards is not only a matter of compliance but also a reflection of our commitment to excellence and customer satisfaction, as it ensures that every interaction with our brand conveys the utmost quality and professionalism. Moreover, the Marketing Assistant will need to embody a versatile skill set, adept at multitasking across various projects and initiatives simultaneously, while maintaining a proactive and can-do attitude in tackling challenges and driving results. From coordinating all social media channels, to updating online website content, building marketing materials, and assisting with event planning and execution, the Marketing Assistant will be at the forefront of our dealership's marketing efforts, contributing to our continued success and growth in the competitive automotive and equipment landscape. The position reports to our eCommerce & Marketing Director. The position is on-site and located in Edmond, OK at Mercedes-Benz of Oklahoma City.

Responsibilities:

• Assist with the development and execution of marketing campaigns and promotional activities to drive traffic to the dealership(s) and generate leads.
• Coordinate the production of marketing materials, including print advertisements, brochures, flyers, signage, and digital assets such as website content, social media posts, and email newsletters.
• Assist with website updates including SEO, content development, inventory management, specials, and other necessary updates.
• Ability to adhere to OEM brand standards to stay in compliance with all applicable content and advertising efforts.
• Assist with social media management, including creating and scheduling posts, monitoring engagement, and responding to comments and messages.
• Assist with event planning and coordination, including dealership events, sales promotions, and community outreach activities.
• Collaborate with internal departments, including sales, service, parts, and finance, to ensure alignment of marketing efforts with business objectives and customer needs.
• Assist with market research and competitive analysis to identify trends, opportunities, and areas for improvement in the automotive market.
• Support the marketing team with administrative tasks such as scheduling meetings, maintaining marketing calendars, and organizing files and documents.
• Stay informed about industry trends, best practices, and new technologies in marketing and advertising, and make recommendations for continuous improvement.
• Assist the sales team by conducting thorough analyses of vehicles lacking photographs and coordinating closely with the photography team to ensure prompt capture of images for all vehicles within our inventory.
• Collaborate in crafting compelling vehicle descriptions that effectively showcase the myriad features and options available across our extensive new car inventory.
• Assist in the development and deployment of CRM communication templates tailored to streamline and enhance the sales team's outreach efforts.
• Taking photos and videos for social media accounts of our dealerships and vehicles (this will include occasionally driving dealership-owned vehicles).
• Assist in internal communications and intranet management.
• Other tasks as needed.

Qualifications:

• Bachelor's degree in marketing, communications, business administration, or a related field preferred but not required.
• Previous experience in marketing or related field, preferably in an automotive dealership or similar industry.
• Strong written and verbal communication skills, with the ability to create compelling marketing content and effectively communicate with internal and external stakeholders.
• Creative thinking and problem-solving skills, with the ability to generate innovative ideas and solutions to marketing challenges.
• Proficiency in using computerized systems and software, including Microsoft Office suite, Adobe Creative Suite, Canva, and social media management tools.
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously and meet deadlines.
• Self-starter that can learn brand guidelines and adhere to them on all marketing content.
• Ability to work effectively in a fast-paced environment and collaborate with cross-functional teams.
• Knowledge of digital marketing channels and techniques, including social media, email marketing, and search engine optimization, preferred but not required.
• Enthusiasm for the automotive industry and a passion for delivering exceptional customer experiences.
• Creativity and an eye for composition and visual appeal.
• Valid driver's license with a clean driving record.

We value our team members as our most valuable resource, recognizing the significant contribution you make to the dealership's success every day. Here's what we provide:

Comprehensive benefits package including:

• Employer-paid life insurance up to $25,000, with additional coverage available
• Annual employer-paid flu vaccination
• Employer matching 401k contributions up to 3%
• Employer-paid short-term and long-term disability insurance
• Reimbursement for jury duty pay difference for full-time employees (up to two weeks per year)
• Paid vacation time: 1 week/year after one year of employment, 2 weeks/year after two years, and 3 weeks/year after five years
• Paid sick leave: 3 days/year
• Paid bereavement leave: 3 days/year for immediate family members
• Online access (PC and Apps) to Payroll (Clocking in & out) & Benefits Data
• Toll Free Payroll & Benefits number to call for help M-F 7 AM to 10:30 PM (CST)
• Access to LifeCare (24 hours a day), a Work-Life Employee Assistance Program. LifeCare saves time and money with quality matches to resources for parenting, senior care, legal and financial services, home services, wellness, and EAP sessions. LifeCare also operates LifeMart, one of the largest members-only online discounts shopping websites, with discounts on thousands of products and services.
• Access to “Health Advocate” to give you trained professionals to help take care of Health Care & Benefits Issues

Voluntary benefits including:

• Dental insurance with employer contribution
• Medical insurance with employer contribution
• Health savings account contribution option
• Vision plan
• Legal shield coverage
• Christmas fund with company match

Additional perks:

• Employee vehicle purchase program
• Discounts on parts and service
• Gym facilities on site (Oklahoma City locations)
• Semi-monthly pay periods (15th and last day of the month)
• Paid holidays: New Year’s Day, Memorial Day, Fourth of July, Labor Day, Thanksgiving, Christmas
• Employer-paid lunches every Saturday
• Employer-paid lunches/dinners on special occasions

Our commitment is to ensure the well-being of our employees, knowing that happy employees provide exceptional service to our clients. Thank you for considering joining our team

If you are a creative and motivated individual with a passion for marketing and a desire to make a positive impact, we invite you to apply for the Marketing Assistant position at the Bob Howard Luxury Auto Group. Please submit your resume and cover letter detailing your relevant experience and qualifications. Join us in promoting our dealership and driving growth through innovative marketing strategies. We look forward to welcoming you to our team

Our dealership has been and remains committed to the principles of equal employment opportunity and nondiscrimination for all persons without regard to race, color, religion, sex/gender, sexual orientation, or preference, marital status, citizenship status, military status, age, national origin, nationality, handicap or disability, or any other status protected by federal, state or local law or regulation. In keeping with this policy, we seek to recruit, hire, train, and promote into available jobs the most qualified persons and to administer personnel matters such as compensation, benefits, training, layoffs, and terminations in accordance with this policy. All employees are expected to conduct themselves in the workplace in a manner that is consistent with this policy.