Demand Generation Manager

1 month ago

Chino Hills, United States Rapid Legal Inc. Full time
Job DescriptionJob Description

The Demand Generation Manager will be responsible for creating, implementing, and optimizing data-driven strategies to attract, engage, and convert our target audiences. This individual will lead SEO, paid advertising, marketing measurement and reporting, and full-funnel marketing forecasting, email marketing building and more to fuel growth and build a scalable marketing engine. If you are highly self-motivated, possess a fierce work ethic & strong intellectual horsepower, and you know how to get stuff done, we want to hear from you

This is a remote position but must be available to work 8AM - 5PM Pacific or Central time zones.

Please note that this is a very hands-on role that requires you to directly execute the work. If your previous experience has been to manage others to do the work, or it’s been 2 or more years since you directly did similar work, this is likely not the role for you.

Key Responsibilities

  • SEO Ownership: Develop and execute SEO strategies to improve organic search rankings, drive traffic, and generate high-quality leads.
  • Paid Advertising: Manage Google Ads campaigns, ensuring ROI optimization through effective targeting, ad copy, and landing page testing.
  • Google Tag Management: Oversee the implementation, maintenance, and optimization of Google Tag Manager for accurate tracking and analytics.
  • Marketing Analytics & Reporting: Build and maintain dashboards to track marketing KPIs and campaign performance, providing actionable insights for optimization.
  • Full-Funnel Marketing Forecasting: Develop models to forecast lead generation, pipeline contributions, and conversion metrics across the marketing funnel.
  • HubSpot Management: Act as the HubSpot administrator, managing workflows, lead scoring, automation, email campaigns, and database hygiene.
  • Email Campaign Development: Create and optimize email templates, nurture sequences, and segmented campaigns to drive engagement and conversions.
  • Collaboration Across Teams: Partner with sales, product, and other marketing team members to align on goals, messaging, and performance metrics.
  • A/B Testing: Conduct regular experiments across channels to continuously improve marketing effectiveness.
  • Budget Management: Manage the demand generation budget, ensuring effective allocation of resources across campaigns and activities.
  • Stay abreast of the latest trends in inbound/digital marketing, legal technology and the legal industry at large.
  • Other duties as assigned.

What You Bring

  • A Bachelor's degree in Marketing, Business, or a related field preferred.
  • 7+ years of experience in demand generation, digital marketing, or related roles. A portfolio of previous work is required.
  • Proven ability to drive results through multi-channel marketing campaigns.
  • Strong at communicating with different audiences and stakeholders in oral, presentation and written form.
  • Strong analytical skills and experience with HubSpot.
  • Excellent attention to detail and project management skills.
  • Creative thinker with the ability to develop innovative strategies to engage target audiences.
  • Self-starter, performance-driven, industrious (acts with a sense of urgency and high productivity), fast learner, resourceful and deadline & highly organized.
  • You’re comfortable and enjoy learning new technical tools as they become available.

Preferred Skills

  • Experience in the legal or SaaS industries. Agency experience is a plus.
  • Familiarity with multi-touch attribution models.
  • Certification in Google Ads, Google Analytics, or HubSpot.
Company DescriptionRapid Legal is one of the nation’s leading litigation support services firms delivering legal documents with unrivaled speed and accuracy. The company’s eFiling services, court services, service of process, and records retrieval services help customers increase efficiency and productivity while reducing risk and costs.

With a highly committed and experienced team of industry, technology, and customer service professionals, Rapid Legal offers its customers an easy-to-use and cost-effective SaaS solution, LegalConnect, in which to submit orders and documents anytime, anywhere electronically; manage and track the status of a full array of legal support services; and a strong nationwide network of registered process servers. Rapid Legal values accountability, excellence, integrity, service, and teamwork in all that it does to exceed customers’ expectations and propel the legal industry forward.Company DescriptionRapid Legal is one of the nation’s leading litigation support services firms delivering legal documents with unrivaled speed and accuracy. The company’s eFiling services, court services, service of process, and records retrieval services help customers increase efficiency and productivity while reducing risk and costs. \r
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With a highly committed and experienced team of industry, technology, and customer service professionals, Rapid Legal offers its customers an easy-to-use and cost-effective SaaS solution, LegalConnect, in which to submit orders and documents anytime, anywhere electronically; manage and track the status of a full array of legal support services; and a strong nationwide network of registered process servers. Rapid Legal values accountability, excellence, integrity, service, and teamwork in all that it does to exceed customers’ expectations and propel the legal industry forward.

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