Senior Associate, B2B Marketing
22 hours ago
Senior Associate, B2B Marketing
Reporting to the Vice President of Performance Marketing, the Senior Associate of B2B Marketing will own, execute, and optimize our B2B Marketing campaigns, content calendar, and website. The role will focus on attracting new senior living and senior care provider partners and retaining current partners through the management of all online and offline marketing channels, including email, webinars, PPC, SEO, social, and event marketing.
While experience in senior living or care is not a requirement, a successful candidate will become well-informed on the industry and the challenges facing providers today. This role will plan and draft content that educates operators on the value proposition of Caring.com and presents Caring as an industry expert. This position requires a blend of technical, creative, and project management expertise.
The Company and Our Mission:
Caring.com is a leading online resource for seniors and their loved ones seeking information and access to senior living and care. We apply cutting-edge technology to our mission: to help as many seniors and their caregivers as possible through empathetic, expert guidance.
We take pride in helping the 45 million caregivers across the U.S. find help for their aging family members. Our offerings include a robust directory of providers, one-on-one support from our expert Family Advisors, helpful content, and authentic reviews from seniors and their families. We are an agile team that succeeds by marrying rigorous, data-driven thinking with real empathy for users and the quality of their experience.
As a B2B Marketing Senior Associate, you will:
- Partner with the B2B sales and partner success team to increase sales prospects and retention
- Perform industry and competitive research to inform the sales team and help positioning and messaging within the industry
- Ensure consistency in messaging, branding, content, and look-and-feel of all B2B internal and external communications/materials
- Execute and optimize B2B marketing campaigns that may include email, social, content, direct mail, webinars, PPC, and website updates
- Support the product team in improvements, communication, and education on our partner portal and partner-facing website
- Maintain tracking and conduct reporting for B2B marketing initiatives
- Prepare event marketing materials for industry conferences and attend as a representative of Caring.com
Our ideal Senior Associate of B2B Marketing possesses:
- Bachelor's Degree, preferably in Business, Marketing, Communications, or English
- 3+ years of hands-on marketing experience, preferably in a B2B role
- Digital marketing experience in email, social & content
- Familiarity with SEM and SEO
- Exceptional writing and content editing skills
- Exceptional organizational and project management skills with strong attention to detail
- Experience with Hubspot in a B2B marketing environment
- Experience with email marketing software
- Experience with Google Workspace & MS Office
- Comfortable with changing priorities
- Team player with the ability to work cross-functionally
- Willing to travel 3-4 times per year within the U.S.
What we can offer you:
- Flexible hours and Paid Time Off policy
- Competitive benefits package – Medical, Dental, Vision, HSA, Life, Disability, and Pet insurance
- Hybrid work schedule: Ability to work remote and in-office
- 401(k) Employer Match
- Direct relationships with the leadership team
- Fun work environment including social happy hours
- Rapid company growth
- Paid caregiver and volunteer days
Caring LLC is an Equal Opportunity Employer.
Diversity, Equality, and Inclusion at Caring.com
Our history has taught us that treating everyone with dignity and respect is vital to our ongoing success. We embrace and seek out diversity that is inclusive of thought, race, ethnicity, gender, age, religion, sexual orientation, experience, and background. We find that this diversity and openness ensures that all our associates have equal access to opportunities and resources to contribute fully to the organization's success, and it fuels innovation, improves strategic thinking, and cultivates leadership.
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