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Senior Manager, ABM for Enterprise
1 month ago
Workato transforms technology complexity into business opportunity. As the leader in enterprise orchestration, Workato helps businesses globally streamline operations by connecting data, processes, applications, and experiences. Its AI-powered platform enables teams to navigate complex workflows in real-time, driving efficiency and agility.
Trusted by a community of 400,000 global customers, Workato empowers organizations of every size to unlock new value and lead in today's fast-changing world. Learn how Workato helps businesses of all sizes achieve more at workato.com.
Why join us?Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company.
But, we also believe in balancing productivity with self-care. That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives.
If this sounds right up your alley, please submit an application. We look forward to getting to know you
Also, feel free to check out why:
Business Insider named us an "enterprise startup to bet your career on"
Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
Quartz ranked us the #1 best company for remote workers
As the Senior Manager for Enterprise ABM, you'll be at the heart of our ABM strategy to accelerate growth within the US Enterprise market.
This isn't just a job—it's an opportunity to collaborate with the brightest minds in the industry, crafting high-impact marketing strategies that directly contribute to the success of major global organizations.
You'll play a critical role in shaping the future of enterprise tech, driving the integration and automation revolution, and helping Workato solidify its position as the leader in enterprise automation. Join us, and become part of a team that's transforming the way the world works.
In this role, you will also be responsible for:
- Developing & Executing Enterprise ABM Strategy: Design and lead a robust Account-Based Marketing (ABM) strategy focused specifically on US Enterprise organizations, prioritizing field marketing. Work with sales teams to develop tailored outreach plans for each key account and provide them with the marketing materials and resources they need to generate pipeline and close deals.
- Tailored Field Marketing Event Development: Create the foundation for the enterprise field marketing motion, from streamlined operations to driving the field strategy, closely tied to ABM campaigns.
- Account Insights & Reporting: Use analytics and customer data to assess account engagement and campaign effectiveness. Provide actionable insights to Sales and Marketing leadership and optimize future strategies based on performance metrics.
- Pipeline & Revenue Attribution: Track and report on the performance of ABM campaigns, providing visibility into how marketing activities are directly influencing pipeline creation, deal progression, and revenue generation in enterprise accounts.
- Experience: 8+ years in ABM, demand generation, and/or field marketing, with a focus on the US Enterprise market.
- Proven ABM Success: Demonstrated success in running targeted, strategic ABM campaigns focused on large enterprise accounts, driving significant pipeline growth and engagement.
- Enterprise Knowledge: In-depth understanding of the enterprise sales cycle, including pain points, decision-making processes, and key influencers within large organizations.
- Tools & Platforms: Proficiency with marketing automation tools (e.g., Marketo, HubSpot, Pardot), CRM platforms (e.g., Salesforce), and ABM platforms (e.g., Demandbase, Engagio, 6sense).
- Cross-Functional Collaboration: Strong ability to work closely with sales teams to ensure alignment and achieve shared goals for account engagement and conversion.
- Analytical & Metrics-Driven: Ability to define, track, and report on key performance indicators (KPIs) for ABM and field marketing campaigns, demonstrating the ROI of marketing efforts in the enterprise space.
- Communication Skills: Exceptional written and verbal communication skills, with the ability to create compelling, customized messaging for C-suite executives and key decision-makers in large organizations.
