Senior Marketing Specialist

4 days ago

Des Peres, United States Nextgen information services Full time
Job DescriptionJob Description

Marketing Support Specialist

12 months role contract 

Location DesperesMO, ( Remote

 

Duties:
Marketing support specialists perform tasks that are related to marketing and promoting products. Involved in producing written and visual content that will be presented on flyers or other printed materials. They may also be involved in producing website content or online promotional materials.

 

  • Looking for someone with previous experience launching websites or microwebsites for LARGE organizations. 
  • Someone who knows how to navigate through multiple departments all across the company.
  • Knowlegebale on website strategy, best practices on websites, digital maketing, website experience, etc.
  • This individual needs to have project leadership and able to work with cross functional teams (brand, content, web development, etc) this individual will pull all these teams toghether in order to create a solid product. 



Primary Responsibilities:
• Conduct market research to find answers about consumer requirements, habits and trends
• Brainstorm and develop ideas for creative marketing campaigns
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
• Liaise with external vendors to execute promotional events and campaigns
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Implement marketing activities for the selected market in accordance with the agreed strategy. 
• Define, implement and review strategies to ensure alignment with the client or organization.
• Ensure customer is satisfied with the strategy and monitor overall performance throughout the marketing lifecycle.

 

Duties:

 

Channel activation and management – Support the execution, activation and performance of a high-impact subdomain on edwardjones.com that will serve high-net-worth clients.
Project Leadership – Facilitate successful planning and execution of key initiatives that support the activation and management of the said channel's broader strategy.
Client Personalization and Targeting – In partnership with lead Channel Manager, support personalized, targeted channel plans that deliver value to audiences and drive firm revenue and support go-to market strategies. Use data to discover and optimize audience selection and to test experiences with target high net worth audiences.
Measurement, Analytics and Optimization – Leads development of the channel dashboards in partnership with Channel Manager and Analytics team. Accountable for reporting on and communicating out performance of high-net-worth. Leverage external data sources and user behavior to make recommendations to improve performance across channel.

 

Skills:

- Knowledge of marketing reporting, analysis and strategy and relevant tools.
Analytics mindset with numerical aptitude.
Project management skills, including the ability to deliver under strict deadlines.

 


Education: - Bachelor's degree with a concentration in communication, marketing , journalism, web development or information management preferred or related/equivalent work experience.
4+ years of experience in communication, financial services marketing, digital marketing, journalism, social media strategy, web or intranet development, user centered design, paid media, direct marketing and/or project management or comparable experience.

Required Skills:  
INBOUND MARKETING 
PROJECT MANAGEMENT 
DIGITAL MARKETING 
FINANCIAL SERVICES 
CONTENT DEVELOPMENT 

 

Additional Skills: 
USER CENTERED DESIGN 
PAID MEDIA 
DIGITAL CAMPAIGN 
INTRANET 
SOCIAL MEDIA STRATEGY 
PRODUCT AWARENESS 
ADVERTISING 
MARKET RESEARCH

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