Digital Marketing Coordinator

4 days ago

Rocky Hill, United States Cobalt Full time
Job DescriptionJob Description

Position Title: Digital Marketing
Location: On-site in Connecticut (Remote work is NOT offered)

Responsibilities:
As a Digital Marketing Specialist at Cobalt, you will play a key role in managing and executing innovative marketing campaigns to drive results for our clients. Your responsibilities include:

  • Conducting thorough industry-specific research and competitive analysis.
  • Developing keyword strategies and optimizing content for SEO and PPC campaigns.
  • Managing workflows and delegating tasks effectively within the team.
  • Drafting and editing engaging content for social media platforms and search PPC campaigns.
  • Overseeing social media accounts, monitoring analytics, and generating performance reports.
  • Analyzing campaign performance and implementing A/B testing strategies.
  • Creating marketing materials, presentations, and sales campaigns tailored to client needs.
  • Writing and presenting detailed monthly reports for clients.
  • Assisting with website development and content creation.
  • Designing and managing email marketing campaigns.
  • Building and maintaining strong client relationships.

Requirements:
To succeed in this role, you should meet the following qualifications:

  • A bachelor’s degree in Marketing or a related field.
  • At least 3 years of experience working with WordPress and WooCommerce.
  • Exceptional written and verbal communication skills.
  • Strong organizational skills and attention to detail.
  • Proficiency in digital advertising platforms, including Google Ads, Facebook Business Manager, and Twitter.
  • Hands-on experience with Canva, PowerPoint, and Adobe Photoshop.
  • Analytical mindset with the ability to interpret marketing data and KPIs.
  • Reliable transportation to and from our office.

Preferred Skills and Attributes:

  • Creative thinker with a passion for innovation.
  • Team player with a collaborative attitude.
  • Strong time management skills to meet deadlines in a fast-paced environment.
  • Knowledge of emerging trends in digital marketing.


Keywords for Job Posting:
Google Ad Words + PPC Campaigns | Social Media Marketing | Content Marketing | Digital Marketing | Social Media Coordinator | Digital Marketing | Content Writer | Marketing Campaign | Digital Branding | Online Marketer

Company DescriptionAbout Us:
At Cobalt, we are a full-service B2B Services and Marketing agency that thrives on creativity, innovation, and collaboration. Our mission is to empower clients across diverse industries with cutting-edge digital marketing strategies and solutions. As a rapidly growing agency, we are driven by a passion for excellence and the desire to constantly expand our knowledge and expertise.
We believe in building a team of professionals who are eager to learn, adapt, and contribute to our dynamic work environment. If you are motivated by challenges, thrive in a fast-paced setting, and are ready to collaborate across various industries and services, we want to hear from you.Company DescriptionAbout Us:\r
At Cobalt, we are a full-service B2B Services and Marketing agency that thrives on creativity, innovation, and collaboration. Our mission is to empower clients across diverse industries with cutting-edge digital marketing strategies and solutions. As a rapidly growing agency, we are driven by a passion for excellence and the desire to constantly expand our knowledge and expertise.\r
We believe in building a team of professionals who are eager to learn, adapt, and contribute to our dynamic work environment. If you are motivated by challenges, thrive in a fast-paced setting, and are ready to collaborate across various industries and services, we want to hear from you.

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