Sr. Manager of Marketing

3 months ago

Raleigh, United States LexisNexis Full time
Job DescriptionJob Description

  • Our teams are combining unparalleled legal and business information with analytics and technology to advance what’s possible for the way our customers work and to advance what’s possible in the world by strengthening the rule of law. In this role you will be responsible for the development, execution and management of strategic marketing plans for the CounselLink product and services.

    Description:

    • Designs, develops and implements marketing programs and/or pricing strategies that align with CounselLink’s business goalsto support the organization's products, services or market sector
    • Plan and execute digital marketing, including: SEO/SEM, email, social media, display advertising campaigns, direct response online, and content syndication
    • Create and execute marketing strategies to support events, webinars, news alerts and product releases
    • Collaborate with agencies, associations consultants and other vendors to elevate product position, drive lead generation, and enhance our social media presence
    • Collaborate with internal team members to develop content and programs
    • Evaluate effectiveness of lead nurture and all marketing programs
    • Measure and report performance of marketing campaigns, and assess against goals (ROI and KPIs)
    • Plan, execute, and measure experiments and conversion tests where appropriate
    • Brainstorm new and creative growth strategies
    • Develop and manage marketing budget to optimize resources
    • Manage, train and develop team members and evaluate work performance
    •  Uses specific marketing strategies and media (e.g., print, broadcast, digital) to launch and position products and services in a sector
    • Identifies and implements marketing strategies and programs in collaboration with sales and technical teams
    • Responsibilities are within the Marketing Function as a generalist or in a combination of Disciplines

    Recommended Skills & Requirements

    • 8-10 years experience in B2B, enterprise SaaS Marketing
    • MBA/BA/BS in marketing, advertising or related field
    • Proven digital Marketing experience (SEO, Blogging, Social Media and Web Analytics)
    • Demonstrated matrixed team experience and ability to work in a practical, ‘roll-up your sleeves’ style
    • Proven experience in building innovative, proactive, high impact marketing campaigns and aligning strategy with business goals
    • Experience with A/B and multivariate experiments
    • Creative thinker with the ability to provide both strategic and tactical direction
    • Strong analytical, written, verbal, and communication skills
    • Managerial experience that motivates team to succeed and grow
    • Experience with Marketing and other lead demand technologies

    LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact accommodations@relx.com or if you are based in the US you may also contact us on  1.855.833.5120.

    Please read our Candidate Privacy Policy

Company DescriptionLexisNexis Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its LexisNexis services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business.Company DescriptionLexisNexis Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its LexisNexis services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business.

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