Director, Content Strategy
3 days ago
Salary: $82,212 - $85,000 annually, depending on experience & qualifications
Position Summary
The Director of Content Strategy at Rosalind Franklin University (RFU) is a senior leadership role within the marketing team responsible for developing, executing, measuring and overseeing the university's comprehensive content strategy. This individual will lead the creation and distribution of engaging, and audience-centric content across various channels in support of all areas of the university including the six colleges, Institutional Advancement, Research, and Health Clinics to enhance RFU's brand reputation, promote its mission, and achieve strategic marketing objectives. This role reports to the AVP for Marketing and Communications and sits within the marketing team ensuring seamless collaboration to deliver compelling content across multiple channels. This position requires a strategic thinker, exceptional communicator, and team leader with experience in content creation, storytelling, and analytics.
Our generous benefits package includes medical, dental, and vision plans; paid parental leave; short-term and long-term disability plans; life insurance; flexible spending accounts; and a 403(b) retirement plan which includes an 8% employer contribution once eligible. RFUMS is committed to employee well-being and work-life balance. This position is eligible for 24 days of vacation/ paid leave, 15 sick days, and 13 holidays plus two floating holidays.
Who We Are
Rosalind Franklin University of Medicine and Science (RFU) is a graduate health sciences university committed to serving the population through the interprofessional education of health and biomedical professionals and the discovery of knowledge dedicated to improving wellness. The university embodies the spirit of inquiry and excellence modeled by its namesake Dr. Rosalind Franklin, whose Photo 51 was crucial to solving the structure of DNA.
Today, the university's 6 colleges continue Dr. Franklin's legacy through rigorous academics, pioneering research, and innovative community service. Our unique interprofessional education model allows students to learn from and with each other in a variety of settings, including our simulation labs, the student-led Interprofessional Community Clinic, and through partnerships with area hospitals and clinics. RFU is a national leader in interprofessional research and practices and is nationally recognized for its research in areas including neuroscience, brain-related diseases, inherited disorders, proteomics, cancer cell biology and immunology, cardiac resuscitation, and gait and balance.
Essential Duties & Responsibilities
Strategic Leadership:
- Develop and execute a data-driven, multichannel content strategy that aligns with the university's marketing goals and institutional priorities and promote the six colleges, the health clinics and the Innovation and Research Park.
- Ensure consistency of tone, voice, and brand messaging across all content outputs.
- Collaborate with colleges and leadership to identify opportunities to amplify RFU's reputation and build brand awareness.
Team Management:
- Lead, mentor, and inspire a diverse team of in-house and freelance content creators, including:
- Two Communication Specialists
- Content Marketing Writer
- Photographer and Sr. Digital Communication Specialist
- Foster a collaborative and innovative team environment to encourage creativity and professional growth.
Content Creation & Oversight:
- Oversee the development of original, compelling content for digital platforms, social media, print materials, and other channels including Helix Magazine.
- Manage the editorial calendar, ensuring timely delivery of content that aligns with campaigns and key milestones.
- Guide the production of multimedia content, including photography, video, and graphic elements, to support storytelling and audience engagement.
Social Media Strategy:
- Supervise the Sr. Digital Communication Specialist to drive growth, engagement, and meaningful interactions across all social platforms.
- Monitor emerging social trends and recommend strategies to remain competitive and relevant.
Performance Analysis & Optimization:
- Establish a measurement program, monitor and analyze content performance metrics to assess impact and identify opportunities for improvement.
- Stay informed of content marketing trends, tools, and technologies to enhance efficiency and effectiveness.
Brand Advocacy:
- Ensure all content reflects RFU's commitment to core values and excellence in healthcare education and research.
- Act as a key storyteller to promote the strategic initiatives of the university.
Conditions of Employment
- Must achieve satisfactory results from a background check
Required Education & Experience
- Bachelor's degree in marketing, communications, journalism, or a related field (master's preferred).
- 7+ years of experience in content marketing, communications, or a similar field, with a proven track record of leadership.
Required Knowledge, Skills, & Abilities
- Exceptional writing, editing, and storytelling skills with an eye for detail.
- Experience in managing and mentoring creative teams.
- Proficiency in digital marketing tools, analytics platforms, and content management systems.
- Strong understanding of social media platforms, trends, and best practices.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Preferred Qualifications
- Knowledge of higher education or healthcare marketing.
- Knowledge of video production, graphic design, and photography.
- Expertise with SEO best practices and content optimization strategies.
Typical Physical Demands & Working Conditions
- Selected candidate must have the mental and physical capabilities to perform the essential functions of the position with or without reasonable accommodations.
EOE, Including Disability / Vets
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