Marketing Automation Developer
2 weeks ago
We are currently seeking a Marketing Automation Technologist/Developer for a role that offers a contract with potential for permanent employment. The position is within the manufacturing industry, located in BROOMFIELD, Colorado, United States. The Marketing Automation Specialist will play a crucial role in our team, leveraging their development expertise in Salesforce, Hubspot, and other marketing technologies to optimize our marketing operations and enhance campaign efficiency.
Responsibilities
• Employ Salesforce Marketing Cloud (SFMC), HubSpot, and other marketing technologies to boost our brand's value and engagement in the US market.
• Must be able to design, code and build workflows in HubSpot and SFMC.
• Manage the execution of all email and SMS campaigns for personalized delivery and tracking
• Lead all Marketing technology stacks and stay current with AI-powered tools, new automation technologies and reporting/analytics platforms.
• Lead the initiative to increase engagement with the brand and improve campaign efficiency through strategic use of technology.
• Utilize Google Analytics and Chatbot to monitor and evaluate the performance of our marketing campaigns - must be able to code API integrations with Chatbots into SFMC and HubSpot.
• Keep accurate customer credit records and process customer credit applications with efficiency and precision
• Minimum of 5 years of experience in a development role (preferably reporting into a marketing team)
• Demonstrated experience with Customer Relationship Management (CRM) software to manage and analyze customer interactions and data.
• Solid understanding of analytics to measure and optimize marketing activities.
• Experience with HubSpot for inbound marketing, sales, and customer service activities.
• Proficient in Salesforce Marketing Cloud (SFMC) for creating and managing marketing relationships and campaigns.
• Stong technical knowledge of: HubSpot, SFMC, Google Analytics, PowerBI, HTML/CSS, AI and ChatBot API integrations.
• Experience in developing and implementing chatbots as a part of customer service strategy.
• Must be willing to work on-site hybrid schedule (two days/week in office) - in Broomfield, CO
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