EVP, Marketing

15 hours ago

Broomfield CO United States Sales Partnerships Inc. Full time

Sales Partnerships, Inc. (SPI) provides turnkey, outsourced selling solutions to mid-sized corporations, global enterprises and venture-backed entities that want to launch or expand sales operations in North America. SPI has been providing business-to-business and business-to-consumer outsourced sales solutions and sales recruiting services since 1997, and is one of the most highly respected sales outsourcing firms in the market.

The results we produce for our clients come from a singular focus on the sales process. SPI’s invested millions of dollars and a nearly two-decades of time, in building world class sales teams and processes. We’ve tested countless recruiting, training and consulting models, and integrated the best of each of those models into your sales program. Whether it’s turning around an under-performing team, scaling up your field sales presence or building intuitive sales process tools, we are committed to helping you build a world class sales organization.

Job Description

This is an executive level position reporting directly to the President of Sales Partnerships as a member of the senior executive team.

Marketing and Brand Strategy

• Act as a thought leader and change-agent for SPI, including: all aspects of branding, public image, marketing strategy; external communications; public and industry relations and policy; media relations; SPI’s own sales campaigns, and marketing metrics.

• Own positioning, messaging, branding, and marketing strategy.

• In collaboration with business development, continuously refine comprehensive go to market plan across multiple geographies, channels and vertical markets.

• Guide development of premium content and engaging presentations, one-pagers, case studies, research reports, blog posts, social media, and webinars to highlight SPI’s innovative value proposition and industry insights.

Demand Generation

• Improve and expand SPI’s market-specific lead generation capabilities.

• Improve and expand SPI’s marketing communications materials including collateral and direct response programs, trade shows, and web/interactive/social media.

• The VP of Marketing develops SPI’s BPO marketing and advertising strategies to accelerate revenue growth and to ensure a high performing business development organization. The VP is responsible for lead and demand generation, positioning of new service offerings, branding and messaging, and overall marketing communication. As a senior leader, the VP shapes the go-to-market strategies and operational plans for an environment that currently includes outside sales and inside sales.

Qualifications

Required Qualifications and Experience:

• The successful candidate will have a track record as a senior marketing executive in a high-growth company marketing to a fortune 500 clientele and within targeted verticals.

• Experience identifying, creating, and executing marketing strategies for new service/product offerings.

• Ability to do creative work as well as manage partners and direct reports within the marketing department.

• Ability to analyze market trends and recommend changes to business development strategies while taking calculated risks based on data-driven analytics.

• P&L and ROI responsibilities providing demonstrable ROI with correlation to marketing budget.

• Strong technology experience with marketing automations and CRM integrations.

• Managing marketing footprint including SEO, PPC, all web related marketing, while creating or directing the creation of other direct marketing tools ensuring brand messages are consistent.

• Control reputation management and work to establish consistent corporate image.

• Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.

• Collaborate with in business development initiatives but also in improving business development related materials such as collateral, ROI tools, case studies, etc.

• Manage internal and external marketing vendor relationships.

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