E-Commerce Product Marketing Manager

2 weeks ago

Humble, United States Robert Half Full time
Job DescriptionJob Description

MUST HAVE EXPERIENCE BUILDING AN E-COMMERCE PLATFORM FROM THE GROUND UP

We are in search of an E-Commerce Product Marketing Manager to join our team in Humble, Texas. The successful candidate will be playing a pivotal role in managing our e-commerce platforms and driving sales strategies to achieve revenue targets. This role also includes conducting market research, supporting digital marketing strategies, managing customer relations, and tracking e-commerce activities.


Responsibilities


• Oversee and manage the company's e-commerce platforms, including Walmart, Dollar General, HEB, Kohls, and Amazon.

• Product optimization, SEO, and product positioning for sales generation.

• Unearth new business opportunities and trends in the digital marketplace to bolster sales.

• Develop and implement sales strategies to meet and exceed revenue goals.

• Collaborate with the marketing team to design and execute promotions and sales campaigns specific to each online platform.

• Continually monitor and adjust promotional activities to optimize sales.

• Conduct comprehensive market research to uncover potential online business opportunities and understand competitive trends.

• Analyze data to gain insights into customer behavior and preferences.

• Support the implementation of comprehensive digital marketing strategies, including SEO, paid ads, email marketing, and social media advertising.

• Ensure maximum visibility by monitoring and optimizing online product listings.

• Handle customer inquiries and concerns across all e-commerce platforms, striving to provide quick, efficient responses and resolutions.

• Maintain high customer satisfaction levels.

• Regularly track and analyze key performance indicators (KPIs) for all e-commerce activities.

• Provide detailed sales reports to senior management, highlighting the effectiveness of sales efforts.

MUST HAVE EXPERIENCE BUILDING AN E-COMMERCE PLATFORM FROM THE GROUND UP

• A minimum of 3 years of experience in a similar role, preferably within an e-commerce environment.

• Proficient in CRM platforms to manage customer relationships and data.

• Demonstrated experience in product management, including product development and market positioning.

• Strong background in e-commerce management and sales, with a focus on optimizing online sales channels.

• Knowledge of retail e-commerce, including understanding of best practices and trends within the industry.

• Proven ability to develop and implement effective e-commerce strategies to drive growth.

• Experience in email marketing, including campaign creation, execution, and analysis.

• Familiarity with social media advertising on platforms such as Facebook, Instagram, and LinkedIn.

• Solid understanding of digital marketing principles and strategies.

• Experience conducting market research to understand customer needs, market trends, and competitive landscape.


Call today for Immediate Consideration 

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