Area Marketing Manager

5 days ago

Arlington, United States Loews Arlington Hotel Full time
Job DescriptionJob Description

Loews Arlington Hotel and Convention Center is a state-of-the-art, full-service meetings and resort destination that caters to groups of all sizes, as well as families who are looking for a world-class experience in the epicenter of the premier sports and entertainment district in the country. Centrally located between Dallas and Fort Worth between iconic sports stadiums, Globe Life Field, home of the 2023 World Series Texas Rangers and AT&T Stadium, home of the Dallas Cowboys, the 888-room resort features five restaurants and lounges, two pools with an authentic sandy beach, cabanas and a water slide as well as a fitness center, full-service spa and salon and 266,000 square feet of meeting and event space.

Who We Are: Founded in 1960, Loews Hotels & Co-operates iconic hotels and resorts across the U.S. and Canada. Together, our diverse and welcoming teams craft exceptional experiences in iconic destinations.

Growth and belonging start here; you'll be valued for who you are and the goals you have. Whether your next career chapter involves making memories for guests or supporting our properties in our Corporate Office, every role-from Guest Services to Finance, Culinary to IT-offers opportunities to grow and make a meaningful impact.

Creating a Team Member experience where you belong no matter what race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status that makes you, you is a daily focus for us.

What We Offer:

  • Competitive health & wellness benefits, 401(k) & company match
  • Paid Sick Days, Vacation, and Holidays, Paid Bereavement
  • Pet Insurance and Paid Pet Bereavement
  • Training & Development opportunities, career growth
  • Tuition Reimbursement
  • Team Member Hotel Rates, other discounts, perks and more
  • Many of our Leadership positions are bonus eligible
  • Two (2) work from home days per week (after completion of 90 days)

What We're Looking For:

The Area Marketing Manager (AMM) is responsible for implementing and executing the strategic marketing plans for Both Live by Loews Arlington Hotel and Loews Arlington Hotel as established by the Complex Directors of Sales & Marketing (CDOSM).

.

Who You Are:

  • Must possess leadership and initiative in getting the job completed and ability to meet deadlines while managing multiple projects
  • Results driven; highly detail oriented with the ability to manage large volumes of data
  • Ability to analyze data and follow through on action plans
  • Business Acumen
  • True Brand ambassador
  • Must be able to communicate effectively and efficiently with all levels within the company.
  • Veterans and military spouses encouraged to apply

What You'll Do:

  • Serving as a resource to the hotels in researching opportunities and providing tactical execution when demand and revenue generation are identified. 
  • Own the tactical action items of hotels' marketing plans and working with the Marketing Project Manager to ensure deadlines are met and projects are managed in alignment with the expectations of the hotels and commitments to internal and external stakeholders.
  • Working directly with the Sales team specific opportunities secured in preferred partner agreements to ensure that visibility, preferred placements, offers, and promotions for our hotels are optimized and promoted across all available channels. 
  • Working with the CDOSM to provide due diligence in supporting the proactive marketing plans while being flexible and anticipatory to pivot plans as needed to ensure relevance and results for the individual properties.
  • Overseeing collateral management to ensure proposals, sales brochures, promotions, etc., are all up to date and that the sales team has readily available access for client sales calls, tradeshows and digital distribution.
  • Working with the CDOSM and the Corporate Director of Sales Operations to ensure all sales tools and all property placements are optimized, this includes but is not limited to iSales, TrueTours, Cvent Profiles, preferred placements, wedding sites, and the overall digital representation of the properties on all non-branded, non-earned media sites.
  • Liaise with Public Relations to ensure online platforms, digital campaigns, CRM and media are optimized to drive improved revenue and profitability to the hotel
  • Support the positioning / activation of the restaurants & bars to the local market. Work with internal and external resources to define clear positioning for relevant outlets that resonates under the overall hotel positioning. Develop & implement local marketing activities aiming to engage with locals and increase capture ratio from in-house guests.
  • The AMM reports to and works closely with the CDOSM to execute the Arlington Hotel's complex marketing plans as well as provide any due diligence for modifications to the plans to ensure relevancy and impact to the property's financial performance.
  • Act as a resource for the CDOSM to collate the needed content to execute on any digital marketing initiatives, including but not limited to due diligence, copy/content and comp set data.
  • Interact directly with the Hotel Sales, Marketing, Revenue and PR Leaders and serve as a resource to not only provide comp set and industry intelligence for all scheduled meetings, but also provide real time updates for suggested optimization where an opportunity is identified, including but not limited to preferred partner placements, profile optimizations, package offering and OTA Strategies (i.e Cvent, OBT), etc.
  • Serve as a resource to the hotels for special marketing projects as it relates to demand generation and execution. Hotels will communicate special needs in real time and AMM will relay the information throughout the Marketing team to put at strategy together to positively impact the hotel. Oversee any marketing related action plans to ensure content capture and deadline management.
  • Directly interact with the Area Directors of PR to ensure Brand compliance on all marketing initiatives, to garner copy and/or content specific to individual property marketing placements or initiatives. A cadence of meetings will be established. For purposes of clarity the Area Director of PR will oversee all partnerships and property activations and will engage with the Property Marketing Lead on execution.
  • Other duties as assigned

Your Experience Includes:

  • 3+ years of marketing experience required
  • Advanced skills in MS Excel, MS Word, and MS PowerPoint; experience with databases

Loews Hotels & Co is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.

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