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Staff Product Designer, Conversions US

3 months ago

New York, United States HelloFresh Full time
Job DescriptionJob Description

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

About the Role

HelloFresh is seeking a visionary Staff Product Designer to join our Growth team and revolutionize how prospects become customers. As a key player in driving conversion optimization across multiple brands, you will craft seamless, intuitive, and data-driven experiences that turn opportunities into loyal customers. This is your chance to shape the future of customer acquisition and transaction flows, helping to fuel HelloFresh’s continued growth in an experiment-driven, fast-paced environment.

What You’ll Do
  • Elevate Conversion Experiences: Own and refine  the entire customer journey of potential customers, with a focus on acquisition, checkout, and payment flows. You’ll design seamless, intuitive experiences that clearly communicate our product’s value, empowering customers to confidently engage and make informed decisions when signing up for our offerings.
  • Drive Strategic Design & Innovation:: Shape and execute the long-term design roadmap for HelloFresh’s conversion funnel, while continually delivering tactical, iterative improvements that immediately impact business outcomes.
  • Lead Experimentation & Insights: Collaborate with cross-functional teams (Product, Engineering, Data, Marketing) to design and implement high-impact experiments. Use data and analytics to inform design decisions, continuously testing hypotheses to enhance and personalize the user journey.
  • Enhance Design Quality: Lead UI improvements that elevate the quality of our visual and interaction design and create a more intuitive and efficient experience.
  • Collaborate cross-Functionally: Work closely with Product Owners, Engineers, Marketing, and other Designers to align on customer needs, business goals, and technical feasibility.
  • Design for a Multi-Brand Ecosystem: Create modular, tailored flows that cater to the unique identities of our various brands, customer purchase intents, and levels of product awareness. You’ll deliver experiences that resonate deeply with diverse audiences, ensuring relevance and personalization at every touchpoint.
What You’ll Bring
  • Proven Experience in B2C Product Design: Extensive background in  product design with a strong focus on conversion optimization and demonstrated success in creating impactful, customer-centered designs in fast-paced, high-growth environments.
  • Experimentation Mastery: Deep expertise in A/B testing and experimentation, with the ability to turn data insights into actionable design improvements quickly and efficiently.
  • Strategic Thinker & Doer: You’re equally comfortable setting a vision and executing against it, balancing big-picture strategic thinking with attention to design detail. You know how to drive immediate impact while building towards long-term goals.
  • Fluency in Design Systems: Experience working with and contributing to design systems, with a strong understanding of information architecture, content hierarchy, and UI/UX standards.
  • Global Collaboration Skills: Excellent communication skills, with the ability to articulate complex design solutions and collaborate with international teams (across New York, Berlin, Manila) in a dynamic, multi-time-zone environment.
  • Adaptability & Growth Mindset: You thrive in fast-paced environments, embrace change, and are eager to push the boundaries of what’s possible in conversion design.
What we offer
  • Competitive Salary & 401k company match that vests immediately upon participation
  • Generous parental leave of 16 weeks & PTO policy
  • $0 monthly premium and other flexible health plans effective first day of employment
  • 75% discount on your subscription to HelloFresh (as well as other product initiatives)
  • Snacks, cold brew on tap & monthly catered lunches
  • Company-sponsored outings & Employee Resource Groups
  • Collaborative, dynamic work environment within a fast-paced, mission-driven company

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

For insight into our interview process take a look at our recent post here.

 

 

New York Pay Range$163,000—$210,000 USDAbout HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action - from developing new recipes to constantly improving our process of getting dinner to our customers’ homes. Our culture attracts top talent with shared values and forms the foundation for a great place to work

At HelloFresh, we embrace diversity and inclusion. We are an equal-opportunity employer and do not discriminate on the basis of an individual's race, national origin, color, gender, gender identity, gender expression, sexual orientation, religion, age, disability, marital status, or any other protected characteristic under applicable law, whether actual or perceived. As part of the Company’s commitment to equal employment opportunity, we provide reasonable accommodations, up to the point of undue hardship, to candidates at any stage, including to individuals with disabilities.

We want to adapt our processes and create a safe space that welcomes everyone so please let us know how we can accommodate our process. In case you have any accessibility requirements you can share that with us in the application form.

To learn more about what it's like working inside HelloFresh, follow us on Instagram and LinkedIn.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

  • Europe: EUaccommodations@hellofresh.com
  • APAC: APACaccommodations@hellofresh.com
  • United States: USCandidateAccommodations@hellofresh.com
  • Canada: CAaccommodations@hellofresh.com