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External Communications Manager
1 month ago
ONSITE in Parsippany NJ
6 months contract to hire
As External Communications Manager - Commercial, you will play a pivotal part in fostering meaningful connections between our business and external stakeholders. Reporting to the Vice President of External Communications, you will partner with teams across the Commercial business to develop audience-focused content for activation across external communications channels in support of the Commercial portfolio and objectives.
With a proven ability to drive results through collaboration and a passion for fostering relationships that benefit both the business and customers, you will create and implement engaging, educational content for the client's Commercial audiences. Your core areas of focus will include strategy and content for social media, the corporate blog and earned media, and direct customer communications support.
Essential Duties:
- Serve as the primary representative for External Communications in all of the client's Commercial marketing planning meetings to align on business priorities and timelines, and make commitments on where External Communications will support each initiative across channels.
- Partner with the External Communications Center of Excellence (CoE) on earned media strategy and execution for Commercial, including the development of integrated communications plans to highlight product announcements, customer and project profiles, and thought leadership. Develop press releases, talking points, web and social media copy for announcements and other key external communications as needed.
- Lead social media and blog content strategy and development for Commercial, determining how to best support business and audience needs on owned channels. Lead content ideation/story mining and content development for products and services, partnering with Creative Services to incorporate content requests into briefs and leveraging external partners as needed to develop compelling content that is aligned to campaign guidelines and approved claims, as well as channel best practices.
- Manage the end-to-end editorial workflow for the client's Commercial blog content focused on products & solutions, in collaboration with stakeholders and partners, from ideation and SEO strategy to assignment and article development—ensuring content moves through the workflow process, has the necessary approvals, is optimized and ready for publishing. Ensure content assignments come in, are published, and retired (when applicable) on schedule.
- Partner with the External Communications CoE to integrate content plans into the respective editorial calendars for earned, social media and blog channels.
Requirements:
- Bachelor's degree in Communications, Marketing, or a related field.
- 7-10+ years of related experience.
- Excellent organizational and project management skills: proven capability to manage everything from strategy to the small details needed to execute the programs
- Strong writing and editing skills, and ability to effectively partner across multiple stakeholders, external and internal writers and designers to shepherd content to final, approved state.
