SPECIALIST - MARKETING

4 weeks ago

Bristol, United States Hard Rock International (USA), Inc. Full time
Job DescriptionJob Description

Overview

Under the guidance of the Digital Marketing & Advertising Manager, the incumbent in this entry-level position assists with the general fuctions of the Marketing department, including budgeting, internal and external communications, and website editing with the goal of increasing guest patronage, profitablity, and brand awareness.


Responsibilities

ESSENTIAL FUNCTIONS:

(These functions are intended as a general illustration of the work performed in this job classification and are not all inclusive for this position)

  • Creates an atmosphere that induces guests to make Hard Rock Casino Bristol their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members in order to provide superior guest service.
  • Ensures that all guests are treated in a prompt, professional and courteous manner.
  • The Marketing Specialist is responsible for the efficient execution of all marketing programs.
  • Responsible for providing support to initiatives within Advertising and Database/Direct Mail, Promotions and Events.
  • Participate in miscellaneous activities and various special projects as requested to assure maximum efficiency for the Marketing department.
  • Handles any guest or team member question, complaint or problem in a prompt and courteous manner.
  • Consistently demonstrates superior customer service skills.
  • Conveys positive energy and enthusiasm focusing on the guest interaction.
  • Coordinates with other departments to ensure the accurate and timely set-up of all Marketing programs.
  • Facilitates the timely flow of information throughout the property to customers and employees of upcoming events and promotions.
  • Complies with all company and departmental rules and procedures.
  • Performs additional duties as directed.
  • Adheres to all Virginia Gaming Regulations.

Qualifications

EDUCATION AND /OR EXPERIENCE REQUIREMENTS:

(Related education and experience may be interchangeable on a year for year basis)

Bachelor’s degree in Marketing strongly preferred, or the equivalent combination of education and experience.

ADDITIONAL REQUIREMENTS: (Licenses, Certifications, Testing, etc.):

  • Must obtain and maintain all licenses / certifications per Federal, State, and Virginia Lottery.
  • Must successfully pass background check.
  • Must successfully pass drug screening.
  • Must be twenty-one (21) years of age.
  • Prior experience in the Gaming industry preferred.
  • Previous experience with graphic design preferred.
  • Must be able to work holidays and weekends, as well as flexible shifts.

KNOWLEDGE OF:

  • Working knowledge of bulk email service providers.
  • Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook and PowerPoint.
  • Must be ambitious, driven to succeed and possess a passion for the business.
  • Superb verbal and written communication skills.

ABILITY TO:

  • Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
  • Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
  • Present an image of excitement, enthusiasm, with an outgoing personality while maintaining a professional appearance.
  • Communicate clearly and concisely, both orally and in writing.
  • Analyze marketing and promotions data.
  • Be a strategic, ethical, and effective motivator.
  • Establish and maintain effective working relationships with those contacted while working.
  • Spend time on the Casino floor, which is subject to varying levels of crowds, noise, cigarette smoke, and flashing lights.

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