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Director of External Communications
2 months ago
The Associate Director, Business Unit Communications and Public Affairs, Rheumatology is responsible for leading strategy and execution of external communications programs that advance AbbVie's U.S. Rheumatology portfolio.
Key Responsibilities:- Develop Strategic Public Affairs Programs: Develops strategic, high-impact public affairs programs to advance business objectives with emphasis on competitive differentiation, analytics, and the external environment.
- Secure Stakeholder Buy-In: Secures timely buy-in and input from functional and franchise leaders on Public Affairs programs, including securing budget to effectively execute programs.
- Implement Tactical Programs: Oversees and implements tactical program elements, ensuring deliverables are met on time and on budget across paid, earned, shared, and owned channels.
- Communications Counselor: Serves as communications counselor to franchise leadership, ensuring programs are creatively developed and executed with the external environment in mind.
- Data Communications: Leads data communications at U.S. medical congresses to differentiate AbbVie's on-market rheumatology brands and to elevate the pipeline among key external stakeholders.
- Representative: Represents Business Unit Communications and Public Affairs on Integrated Brand Teams and proactively contributes on business decisions with cross-functional business partners.
- Patient Advocacy: Partners with patient and professional advocacy organizations to advance the understanding of rheumatic conditions.
- Media Relations: Demonstrates strong understanding of U.S. media environment and has advanced media relations experience and skills to ensure effective engagement with reporters.
- Spokesperson: Serve as spokesperson for designated U.S. rheumatology brands.
- Reputation Management: Manages issues that affect the business overall by proactively anticipating and mitigating reputational risk to AbbVie and immunology brands, and works with Director to influence decisions on key business issues.
- Agency Partner Management: Drives agency partner performance and ensures effective use of AbbVie resources.
- Compliance: Ensures programs fall within budget parameters and all administrative paperwork is completed in an appropriate manner (invoice logging, purchase orders, statements of work, etc.).
- Review Process: Ensures compliance by managing review process for external communications materials (press releases, statements, response documents, fact sheets, etc.).
- Communication: Keeps appropriate internal and external partners apprised of status, timelines, and directional shifts to ensure smooth review process and to meet corporate deadlines.
- Best Practices: Consistently shares best practices and offers new ideas and thinking to raise the bar for the Global Therapeutics Communications and Public Affairs organization.
